New Imation Storage Solutions Channel Program Expands Business Development Opportunities for Its Nex


New Imation Storage Solutions Channel Program Expands Business Development Opportunities for Its Nexsan™ Partners

Imation integrates the Nexsan brand and partner program, adds new Executive tier with enhanced sales, marketing and lead generation opportunities for partners

OAKDALE, Minn.--(BUSINESS WIRE)-- Imation (NYS: IMN) , a global data storage and information security company, today unveiled the Imation Storage Solutions Channel Program. Using the award-winning Nexsan™ channel program as its foundation, Imation's program opens opportunities for expanded sales, marketing and lead generation services for value-added resellers, systems integrators and managed service providers that offer Imation's Nexsan storage solutions.

The program is being launched in conjunction with the re-branding of Nexsan as Imation's storage solutions portfolio, including an updated website, emails and the introduction of the "Nexsan by Imation" logo, which links Nexsan solutions to Imation's decades of experience and innovation in data protection.

Imation acquired Nexsan at the end of 2012, and then worked closely with members of the Nexsan Partner Program to ensure a smooth and profitable transition to the Imation Storage Solutions Channel Program. The Imation Storage Solutions Channel Program is built from the best of the award-winning Nexsan partner program, including LeadGuard opportunity registration, industry-leading margins and SPIFFs, training, lead management tools, a wealth of sales and marketing tools and training.

In addition, the Imation program adds a new Executive tier that opens opportunities for Nexsan partners who meet key sales criteria to engage enhanced business development and marketing support from Imation, including:

  • Lead Qualification Telemarketing Resources: Access to a number of hours from Imation's Nexsan-trained telemarketing professionals.

  • Marketing Development Funding: Priority access to additional marketing support and customized collateral and campaigns.

  • Web Content Syndication: Ability to leverage pre-built web pages to quickly enhance a partner's web presence, and storage-related content to nurture leads.

  • Quarterly Business Reviews: Regular discussions of business initiatives and results to adapt programs and shift resources to ensure success.

"We heard the voice of our customers loud and clear: the Nexsan Partner Program has a strong reputation among value-added resellers and solutions integrators. With the Imation Storage Solutions Channel Program, we integrate the Nexsan Partner Program with Imation's international scope and channel expertise, and open opportunities with our partners for deeper engagement to increase and accelerate sales," said Mike Stolz, vice president of marketing and technical support for Imation's Nexsan storage solutions. "As the global Imation Storage Solutions Channel Program, existing and new partners can expect to work with us on developing a strong sales pipeline and shorter sales cycles."

USI Corporation, a provider of integrated data solutions including data storage, data protection and archive and compliance, has been a Nexsan partner since 2000. The company provides Nexsan storage solutions to customers across a range of industries, including higher education and the federal government.

"The foundation of a good partner relationship starts with exceptional product support and value, and we definitely see that with Imation's Nexsan solutions and support team," said Barbi Bailey, Director of Marketing & Lead Generation at USI Corporation. "The Imation Storage Solutions Channel Program offers some great additions to what is an innovative program for partner marketing and lead generation, and we see a lot of value in taking advantage of the new marketing and lead qualification services."

The channel program for Nexsan solutions has been recognized in the industry for consistent excellence. Imation channel executive Walter Palhetas has been recognized for three consecutive years as one of UBM Tech Channel's CRN Channel Chiefs; this prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organizations. Imation's Nexsan partner program recently won the Storage Award's "Channel Excellence Award," and the company was named a runner-up in the "Channel Partner Program of the Year" category.

Imation's Nexsan portfolio features solid-state optimized unified hybrid storage systems, secure automated archive solutions and high-density enterprise storage arrays. Nexsan solutions are ideal for mission-critical IT applications such as virtualization, cloud, databases and collaboration; and energy efficient, high-density storage for backup and archiving. Served by a worldwide partner network, Nexsan solutions are used by more than 11,000 customers worldwide, with more than 33,000 systems deployed since 1999. For more information about joining the Imation Storage Systems Channel Program, please visit

About Imation

Imation is a global data storage and information security company. Our products and solutions help organizations and individuals store, manage and protect their digital content. Imation's storage and security portfolio includes Nexsan high-density, archive and solid-state optimized unified hybrid storage solutions; IronKey mobile security solutions that address the needs of professionals for secure data transport and mobile workspaces; and consumer storage solutions, audio products and accessories sold under the Imation, Memorex and TDK Life on Record brands. Imation reaches customers in more than 100 countries through a powerful global distribution network. For more information, visit

Follow @Nexsan on Twitter.

Nexsan, Imation, the Imation logo and the Nexsan by Imation logo are trademarks of Imation Corp. All other trademarks are property of their respective owners.


Imation Corp.
Ken Kadet, 651-704-3388
For Imation
Schwartz MSL Public Relations
Mercedes Carrasco, 781-684-0770

KEYWORDS: United States North America Minnesota


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