Youngevity International (YGYI) Announces Acquisition of Heritage Makers

Youngevity International (YGYI) Announces Acquisition of Heritage Makers

Youngevity Enters Into Agreement to Expand Its Product and Service Offerings

SAN DIEGO--(BUSINESS WIRE)-- "Youngevity Essential Life Sciences, a wholly owned subsidiary of Youngevity International Inc., (OTCQX: YGYI) (www.YGYI.com), announced today that it has entered into a definitive agreement to acquire certain assets and assume certain liabilities of Heritage Makers (www.heritagemakers.com), a key player in the direct sales personal publishing industry. Heritage Makers received the attention of Oprah Winfrey by being chosen for Oprah's exclusive O List of great gifts http://support.heritagemakers.com/comm/oprah/.

As a result of this business combination, Youngevity distributors and customers will have access to Heritage Makers' remarkable web-based publishing software, which allows consumers to personally design heirloom quality photo books, cards, calendars, posters and other printed keepsakes that document the priceless relationships, memories, events and experiences of life. Heritage Makers' distributors and clients will gain access to more than 500 high-quality, technologically advanced products offered by Youngevity, including nutritional products, sports and energy drinks, health and wellness-related services, lifestyle products (pets, spa and bath, garden), gourmet coffee, skincare and cosmetics.

Dave Briskie, Chief Financial Officer of Youngevity International, said, "This strategic acquisition truly exemplifies the uniqueness and power of our business model. Heritage Makers' unique products will be embraced by our extensive network of distributors and customers while we simultaneously introduce Youngevity's extensive product line to over 2500 Heritage Distributors and the Heritage Data base which includes over 350 thousand clients."

"We are proud to be joining with the Youngevity family of quality nutritional and lifestyle brands," commented Patti Gardner, President of Heritage Makers. "It's our vision to empower women to reach their dreams and become financially free as they make a positive difference in the lives of others through sharing Heritage Makers products. This alliance with Youngevity should allow us to accelerate that vision and offer our consultants (distributors) the option to represent additional products that contribute to health, wellbeing and quality of life."

"We proudly welcome Heritage Makers to the Youngevity family and we anticipate an enthusiastic response as we provide our distributors and customers with more high quality product and service offerings," said Steve Wallach, Chief Executive Officer of Youngevity International. "Since we became fully reporting earlier this year we set our sights on re-energizing our acquisition strategy, and with a strong pipeline of opportunities we are confident that Heritage Makers represents only the beginning of the acquisitions we hope to complete this year."

About Youngevity International Inc.

Youngevity International Inc., (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011. The company was formerly known as AL International, Inc. and changed its name to Youngevity International Inc. in July 2013.

About Heritage Makers

Heritage Makers, headquartered in Provo, Utah, is a pioneer in the memory preservation and personal publishing industry dedicated to helping consumers showcase their photos and stories through custom-published photo books and other printed keepsakes. The Heritage Makers publishing platform is easy to use, giving anyone the ability to create professional-quality products.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements include statements about our expansion and growth and the benefits of the Heritage acquisition, are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Youngevity International, Inc. - Investor Relations
John Zervas, 800-982-3189 X 6509

KEYWORDS: United States North America California Utah

INDUSTRY KEYWORDS:

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