People are drinking a lot more Sam Adams Lager lately. And Wall Street has noticed. Boston Beer's shares are up 20% since it announced its earnings report last week that included a 23% bounce in sales.
Yes, the company saw more success with its popular Angry Orchard cider. However, the real surprise was that Sam Adams Lager, its flagship brand, flew off the shelves during the quarter as well. That hasn't been the case lately, as management tagged the Sam Adams brew with the blame for holding back sales growth when compared to newer brands like Angry Orchard and Twisted Tea.
In the video below, Fool contributor Demitrios Kalogeropoulos discusses Boston Beer's great quarter, and why even the company's raised guidance for 2013 may be too conservative.
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The article Is Sam Adams Beer Making a Comeback? originally appeared on Fool.com.
Fool contributor Demitrios Kalogeropoulos owns shares of Boston Beer. The Motley Fool recommends Boston Beer. The Motley Fool owns shares of Boston Beer. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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