Boingo Launches Innovative App Download Product for Advertisers

Boingo Launches Innovative App Download Product for Advertisers

Advertisers Enjoy Verifiable Downloads and Guaranteed Engagement in High Traffic Wi-Fi Hotspots

LOS ANGELES--(BUSINESS WIRE)-- Boingo Wireless (NAS: WIFI) , the leading DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, today announced App Download, a new advertising product from Boingo Media, Boingo's advertising and sponsorship services group. The App Download product allows leading brands to reward users with free Wi-Fi access in exchange for verified downloads of their iOS or Android apps.

"The Boingo Media advertising network reaches affluent, tech-savvy consumers in some of the most high-traffic travel hubs and metro areas in the world," said Sebastian Tonkin, vice president of advertising product management for Boingo Wireless. "Our new App Download product gives advertisers the unique opportunity to drive mobile app installs among a desirable, hard-to-reach demographic. Even better, they get to give these folks free Wi-Fi in the process. Our verification technology and cost-per-install model adds the peace of mind that comes with knowing that they'll only pay for verified app downloads and real consumer engagements."

More than a dozen leading travel, technology, entertainment and lifestyle brands have taken advantage of Boingo Media's App Download, running multi-week campaigns across Boingo Media's global advertising network. Hundreds of thousands of installs have already been delivered in initial campaigns, with as many as 20% of connecting users in some locations taking advantage of the free offer.

Hipmunk, the award-winning travel search service innovator, was among the first advertisers to take advantage of the App Download product, running a campaign in locations throughout the travel ribbon to reach new target users.

"We're always looking for new ways to introduce consumers to our Hipmunk mobile app, which makes it easier for travelers to find flights and hotels on the go. Boingo Media's App Download gave us a powerful way to reach mobile consumers and encourage app adoption and usage in the right context," said Julie Zhou, marketing director at Hipmunk. "Our App Download campaign was tailored to reach consumers in 'travel mode,' at airports, hotels and urban hotzones, and we've received nothing but positive feedback from our customers."

The App Download advertising model leverages Boingo Media's proprietary technology to verify application downloads, and is priced on a cost-per-install (CPI) basis, ensuring cost-effective campaigns that deliver greater transparency and accountability to advertisers. App Download campaigns are brand-safe, and are delivered at high-traffic consumer locations including some of the busiest airports in the United States and the United Kingdom, including Chicago O'Hare, New York John F. Kennedy and London Gatwick; metropolitan hotzones in major cities including Manhattan, Chicago, San Francisco and Miami; and the New York subway system.

Boingo Media's global advertising network includes more than 65 airports, brand name hotels, cafes and coffee shops, stadiums and arenas, shopping centers, metropolitan hotzones and more, reaching more than 100 million consumers annually. Boingo Media offers advertisers a suite of specialized engagement modules that provide flexibility and creativity in delivering brand engagements, incremental ad revenue to venue partners, and a premium connectivity experience to consumers.

To learn more about Boingo Media advertising and sponsorship services, and experience an App Download demonstration, please visit http://www.boingo.com/media.

About Boingo Wireless

Boingo Wireless, Inc. (NAS: WIFI) helps the world stay connected. Our vast footprint of small cell networks covers more than a million DAS and Wi-Fi locations and reaches more than 1 billion consumers annually - in places as varied as airports, stadiums, shopping malls, restaurants, universities, and military bases. The Boingo platform is the only monetization engine of its kind, driving revenue through carrier offload, advertising, location-based data analytics, and consumer products like IPTV, high-speed broadband, and Wi-Fi. For more information about the Boingo story, visit www.boingo.com. For more information about Boingo Media, please visit http://www.boingo.com/media.

About Hipmunk

Hipmunk is the fastest, easiest way to search for flights and hotels. The site and mobile apps save you time by comparing top travel sites so you don't have to. The unique display makes it easy to visually compare results to choose what's best for you. Hipmunk offers the most comprehensive travel search, bringing in more travel options from commercial flights to trains to charter flights and more accommodations from large hotels to home and apartment rentals through Airbnb and HomeAway.

Boingo, Boingo Wireless, the Boingo Wireless Logo and Don't Just Go. Boingo are registered trademarks of Boingo Wireless, Inc. All other trademarks are the properties of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains "forward-looking statements" that involves risks, uncertainties and assumptions. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. These forward-looking statements include the quotations from management in this press release, as well as any statements regarding Boingo's strategic plans and future guidance. Forward-looking statements are based on the company's current expectations and assumptions regarding its business, the economy and other future conditions. Since forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. The company's actual results may differ materially from those contemplated by the forward-looking statements. Important factors that could cause actual results to differ materially from those in the forward-looking statements include regional, national or global political, economic, business, competitive, market and regulatory conditions, as well as other risk and uncertainties described more fully in documents filed with or furnished to the Securities and Exchange Commission ("SEC"), including Boingo's Form 10-K for the year ended December 31, 2012 filed with the SEC on March 18, 2013. Any forward-looking statement made by Boingo in this press release speaks only as of the date on which it is made. Factors or events that could cause the company's actual results to differ may emerge from time to time, and it is not possible for Boingo to predict all of them. Boingo undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Boingo Wireless, Inc.
Katie O'Neill
310-689-1163
koneill@boingo.com

KEYWORDS: United States North America California

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