Why Blyth Shares Plunged Today

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of direct-to-consumer marketing company Blyth dropped as much as 23% today after the company reported earnings.

So what: Revenue plunged 32% in the second quarter to $211.7 million and the company lost $3.2 million, or $0.20 per share. To make matters worse, management lowered full-year earnings guidance to $0.75 to $0.90 from a previous range of $1.30 to $1.45.

Now what: The lowered full-year guidance tells you all you need to know about where Blyth's business is headed right now. The ViSalus business is really struggling and there doesn't appear to be a turnaround in sight. I'd stay away from this stock given the earnings trajectory right now.

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The article Why Blyth Shares Plunged Today originally appeared on Fool.com.

Fool contributor Travis Hoium has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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