Rolando B. Rodriguez Appointed President and CEO of Marcus Theatres® and Executive Vice President of


Rolando B. Rodriguez Appointed President and CEO of Marcus Theatres® and Executive Vice President of The Marcus Corporation

Experienced entertainment executive to lead 5thlargest U.S. movie theatre chain

MILWAUKEE--(BUSINESS WIRE)-- The Marcus Corporation (NYS: MCS) today announced the appointment of Rolando B. Rodriguez, 53, as president and chief executive officer of Marcus Theatres®, the company's movie theatre division and the fifth largest movie theatre circuit in the U.S. Rodriguez has also been appointed executive vice president of The Marcus Corporation.

Rolando B. Rodriguez (Photo: Business Wire)
Rolando B. Rodriguez (Photo: Business Wire)

Rolando B. Rodriguez (Photo: Business Wire)

Rodriguez has extensive experience in the motion picture industry. For the past two years, he served as CEO, president and a board member of Rave Cinemas, Dallas, Texas, which had been the fifth largest theatre circuit in the U.S. until its sale in May 2013. He began his movie theatre career with AMC Theatres, the world's second-largest motion picture exhibitor, in 1975. He served AMC for 30 years in various positions including senior vice president North American field operations, senior vice president food & beverage group and executive vice president, North America operations service. His career also includes five years with Wal-Mart in various roles including vice president and regional general manager for four states.

He received a Bachelor's degree from Eckerd College in St. Petersburg, Fla. and an MBA from Rockhurst University in Kansas City, Mo. He currently serves on the executive board of directors of the National Association of Theatre Owners (NATO) and has won numerous awards including being named a Top 100 emerging leader by diversity MBA magazine in 2009 and Pinnacle Awards for National Marketing Concepts, Industry Leader in Film Marketing and Midwest Marketing, Industry Leader in Film Marketing and Promotions.

"Rolando is a proven leader with deep roots in the exhibition industry. With his success in leading Rave Cinemas and his expertise in strategic planning, operations, marketing and merchandising, he is extremely qualified to build on the theatre division's long history of success. We are pleased to welcome him to Marcus Theatres and look forward to the many contributions he will make to our company," said Gregory S. Marcus, president and chief executive officer of The Marcus Corporation.

"I've watched the growth and success of Marcus Theatres through the years and have always been impressed with the company's innovation, market leadership and experienced management team. I am excited about my new role in helping to build on this strong foundation," said Rodriguez.

As president of Marcus Theatres, Rodriguez succeeds Bruce J. Olson, who is retiring in September after a 39-year career with the company.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation's theatre division, Marcus Theatres®, currently owns or manages 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company's lodging division, Marcus® Hotels & Resorts, owns and/or manages 20 hotels, resorts and other properties in 11 states. For more information, please visit the company's website at

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we "believe," "anticipate," "expect" or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States or incidents such as the tragedy in a movie theatre in Colorado. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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The Marcus Corporation
Thomas F. Kissinger
(414) 905-1390

KEYWORDS: United States North America Wisconsin


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