Harbor Island Development Corp. to Launch 3rd Print Media Campaign for Media Point Network's Product


Harbor Island Development Corp. to Launch 3rd Print Media Campaign for Media Point Network's Products/Services

RICHMOND, Va.--(BUSINESS WIRE)-- Harbor Island Development Corp. (OTCQB: HIDC), (the "Company"), through its wholly owned subsidiary BrandSeed Media Services LLC. ("BrandSeed"), a multi-channel direct marketing service provider, today announced that the Company plans to launch its third test campaign via nationwide print for Media Point Network Inc. ("Media Point").

BrandSeed's marketing team has created a direct response marketing program for one of the leading providers of catheter and urological supplies nationwide. With a large selection of catheters, discreet method of home shipping, and being a nationally approved participating Medicare and Medicaid provider, BrandSeed anticipates the test campaign to be well-received by patients with chronic medical diagnoses such as Spinal Cord Injuries, Multiple Sclerosis, Transverse Myelitis, and Spina Bifida.

BrandSeed's performance-based commission on the campaign will enable the client to meet their customer acquisition cost targets and allow BrandSeed to hit its media margin targets as it scales successful programs. The test campaign is expected to begin later this month.

"We are excited to continue launching print campaigns on behalf of Media Point and its clients. We believe adding a scalable print campaign to an existing DRTV marketing channel will provide a high probability of brand recognition for the client," commented Chuck Anton, President and CEO of Harbor Island Development.

About Harbor Island Development Corp.

Headquartered in Richmond, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed's team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media.

For more information, visit: www.harborislanddevelopment.com

Forward-Looking Statements

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Harbor Island Development Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.

Harbor Island Development Corp.
Investor Relations
888-727-9155 Ext. 100

KEYWORDS: United States North America Virginia


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