MediaShift Launches Next-Generation Mobile Engagement Platform for the Travel Industry
MediaShift Launches Next-Generation Mobile Engagement Platform for the Travel Industry
Advertisers Can Reach More Than 7.5 Million Engaged and Qualified Travelers on Mobile Devices
CHICAGO--(BUSINESS WIRE)-- Mobile Media Summit 2013, MediaShift booth #11 - As mobile usage among consumers continues to skyrocket, brand advertisers are seeking ways to reach qualified audiences at specific locations. To address this opportunity, MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology company, today announced the immediate availability of a new mobile engagement platform that enables brands to reach travelers while at airports and hotels.
Through this immersive, end-to-end platform, brands can now target and remarket to this highly-desirable audience throughout the entire browsing session. Brands are seamlessly integrated into a user experience through sponsorship and native advertising opportunities. The company's mobile network currently reaches more than 7.5 million unique users per month.
MediaShift launches the mobile engagement platform with several travel advertisers, including HotelTonight, a mobile app innovator that offers same-day hotel deals. "At HotelTonight our focus is to enable spontaneity through seamless and beautiful mobile experiences. MediaShift's unique mobile platform allows us to both engage with an on-the-go audience, while also providing value to the customer," said Adam Grenier, director of mobile marketing, HotelTonight.
Beyond the benefits to advertisers, the mobile engagement platform is a monetization tool for WiFi operators. With the paid access model collapsing, the platform enables WiFi operators to create new revenue streams from advertising that will help facilitate free Internet connectivity for their customers and offset the costs of upgrading network infrastructure. The platform is currently being deployed at airports and hotels in partnership with the WiFi operators in these locations.
MediaShift offers WiFi operators what it believes is the only patented solution that monetizes WiFi networks at both sign-in and while surfing through pre-roll and interstitial videos. MediaShift further differentiates itself from competitors by leveraging existing relationships with leading travel publishers to embed unique content, tools, and functionality to improve the travel experience.
"The mobile engagement platform is seamless to users, engaging for brands, and provides attractive revenue per user session for WiFi partners," said MediaShift President Brendon Kensel. "This represents MediaShift's ongoing commitment to enhance the traveler experience and offer advertisers access to new channels that reach the rapidly growing mobile consumer audience."
The mobile monetization platform offers advertisers a variety of engagement tools to reach a qualified audience at the point of influence, whether on their tablet or smartphone. Advertising products currently available on the platform include:
App download - Brands can deliver user targeted free apps to more than 7.5 million monthly mobile users.
Mobile video - Brands can reach a captive, targeted mobile audience with mobile video throughout a user's WiFi session.
Lead generation - Enables brands to grow their fan base via social engagement and other lead generation initiatives.
Location-based deals - Brands can target consumers based on actual location providing advertisers real-time opportunities to drive retail traffic and purchases.
Brands and advertising agencies interested in more information regarding platform opportunities can contact Travora, a wholly-owned subsidiary of MediaShift.
About MediaShift
MediaShift is a digital advertising technology company that monetizes private Wi-Fi networks and web publishing sites, while offering advertisers access to one of the fastest growing audience platforms targeting on-the-go consumers. Through AdVantage Networks, a wholly-owned subsidiary, patented technology enables operators of private Wi-Fi networks to monetize their audiences through one of the fastest growing digital place-based ad technology platforms in the world. Through Travora, another wholly-owned subsidiary, advertisers can access a leading global travel ad network and leverage rich data profiles for exceptional audience segmentation, across multiple devices, while gaining unmatched data insights. To learn more visit: www.mediashift.com.
Forward Looking Statements
This press release includes statements relating to our efforts to grow our Wi-Fi ad network within hospitality and travel environments that are based on our current beliefs and assumptions. These statements constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by words such as "anticipate," "approximately," "believe," "continue," "could," "estimate," "expect," "intend," "may," "outlook," "plan," "potential," "predict," "seek," "should," "will" and "would" or the negative version of these words or other comparable or similar words. Such statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control, and which may cause results to differ materially from expectations. Factors that could cause our results to differ materially from those described include, but are not limited to, the pace of adoption of our technology, the success of our continuing product development efforts, the effect on our business of existing and new regulatory requirements and other economic and competitive factors. For a discussion of the most significant risks and uncertainties associated with MediaShift's business, please review MediaShift's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2012 and its Quarterly Report on Form 10-Q for the quarter ended March 31, 2013. You are cautioned not to place undue reliance on these forward looking statements, which are based on MediaShift's expectations as of the date of this press release and speak only as of the date of this press release. We undertake no obligation to publicly update or revise any forward looking statement, whether as a result of new information, future events or otherwise.
Radix Collective
Kristin Martell, 703-407-8349
kristin@radixcollective.com
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