Google's Nexus 7 vs. iPad Mini: Just the Facts


Google unveiled its latest Nexus 7 tablet yesterday, adding another competitor to the increasingly crowded (but increasingly popular) tablet market. Google undoubtedly expects to take a bite out of Apple's iPad Mini market sales, but the world has seen many would-be competitors crumble under Apple's iProducts. Let's take a look at the cold hard facts to see if Google's Nexus 7 has what it takes to compete.

Nexus 7 (non-cellular model )

iPad Mini (non-cellular model )





7" HD

7.9" HD


16 GB

16 GB

Memory (operating speed)

Qualcomm S4 Pro, 2 GB

A5, 512 MB


9-10 hours

10 hours


0.64 lbs

0.68 lbs




Source: Google and Apple

What's to like
The Nexus 7 has two things going for it: price and speed. At $229, the cost of Google's latest product once again highlights Apple's inaccessibility to a potentially huge portion of the tablet market. For an entry-level tablet buyer, Nexus' $100 "discount" is an attractive lure that no 0.06" thickness (we can't all be tech geeks) will ever change.

The Nexus 7's other main win comes from its massive memory -- four times that of the iPad mini's. Qualcomm's Snapdragon S4 Pro packs a powerful 1.5 GHz punch, putting 2 GB of fast and furious computing power in the hands of Nexus users.

With similar storage, battery life, and a slight weight-thickness trade-off, the two devices' other specs are similar enough that consumers' decisions probably won't be based on these factors alone.

Source: Google

Why wait?
The Nexus 7 is thinner, lighter, and faster than its predecessor -- but its comparison with the iPad mini doesn't guarantee it first place in the larger game. In the fast-changing tech world, comparing Google's latest gadget to Apple's 275-day-old product can be like, well, comparing Apples to oranges. If Moore's Law is any evidence, Apple's next iPad mini (expected sometime between September and November ) will be more than capable of competing with Nexus' speed.

Despite the higher price point, the iPad mini already offers an extra 0.9" of screen to stare at. The iPhone has been criticized for its smaller screen size compared to many of Samsung's and Google's offerings, and Apple has made sure to not make the same mistake with its miniature iPad.

Source: Apple

The bigger picture
Apple and Google aren't just carving out claims in the tablet world -- the larger mobile device market could ultimately dictate who wins and who loses. The Nexus 7 will run on Google's Android, the world's most popular operating system.

Verizon unveiled its latest line of Droid smartphones earlier this week, putting more affordable Android devices (prices start at $100) in the grasp of millions of consumers. Verizon's original Motorola Droid brought Android to the forefront of mobile systems, but this latest line-up could be Verizon's version of Blackberry's "Z10 moment." In an interview with CNET, Lopez Research analyst Maribel Lopez noted: "Samsung has totally overrun the Droid brand. All of the cool factor that was once Droid now belongs to the Galaxy brand." Luckily for Google, Samsung's smartphones also run on Android.

Apple's pushing for universal access, as well. The company's sleek syncing offers Mac and iPhone users seamless linking and compatibility capabilities that could be the true determining factor behind the Nexus vs. iPad debate.

Google's latest Nexus 7 is an impressive product, but investors and consumers will have to wait to see what the next iPad mini has in store before any crowns can truly be claimed.

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Fool contributor Justin Loiseau owns shares of Apple and Google, as well as a cracked Android phone and a seven-year old iPod. You can follow Justin Loiseau on Twitter @TMFJLo and on Motley Fool CAPS @TMFJLo.The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Qualcomm. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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