Honda Joins the Latest Sales Race in China


Honda showed the Acura Concept SUV-X in Shanghai earlier this year. The production version could become Acura's first made-in-China model in 2016. Photo credit: Honda

Luxury cars are huge in China, where Volkswagen's Audi brand rules the market, a market that is expected to grow rapidly for years to come. A bunch of big global automakers, including both General Motors and Ford , are angling for a share of this rich pie -- and now, Honda is throwing its hat into the ring.

Honda is now saying that it will build Acuras in China starting in 2016, most likely starting with the small SUV shown above. In this video, contributor John Rosevear looks at Honda's plans for this booming market -- and at whether 2016 might be too late to join the party.

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Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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