Ford Moves to Boost Electric-Car Sales


Critics like Ford's Focus Electric, but few have sold so far. Photo credit: Ford Motor Co.

Ford's Focus Electric is a pretty nice electric car. It has decent range for its price, it drives well, and most critics have been impressed by its overall execution. But it's selling in tiny numbers: only about 1,600 since it was launched late in 2011. Tesla Motors sells that many car every few weeks.

Part of the problem is the price: Compared with rivals such s Nissan's Leaf EV, the Focus Electric is expensive -- about twice the cost of a regular gas-powered Focus. Ford just announced a price cut, but will it be enough to jump-start sales?

In this video, Fool contributor John Rosevear looks at Ford's electric car in the context of the company's overall green-car strategy, and he gives his thoughts on whether this price cut is likely to help the Focus Electric's sales -- and on how much that matters to Ford.

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Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford, General Motors, and Tesla Motors and owns shares of Ford and Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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