How Apple's Attacking Its Emerging-Market Problem

How Apple's Attacking Its Emerging-Market Problem

It's no secret that emerging markets are arguably the biggest thorn in Apple's side. With the high prices of its iGadgets, the company has found it increasingly difficult to gain meaningful traction in countries with lower income levels. This is huge problem in Cupertino, as archrival Google's free Android OS has spread like wildfire across the globe. However, Apple isn't merely sitting idle. The company recently adopted some interesting strategies to try to build a following in critical emerging markets like India. In this video, Fool contributor Andrew Tonner breaks down Apple's bold moves in India and how it could be a template for Apple to solve one of its biggest problems.

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Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter at @AndrewTonner. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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