WGT Partners with PGA Champion Steve Elkington
WGT Partners with PGA Champion Steve Elkington
The Biggest Website in Golf and the Biggest RV on Tour Join Forces
SAN FRANCISCO--(BUSINESS WIRE)-- World Golf Tour (www.wgt.com), the largest website in golf, has partnered with Steve Elkington, professional golfer and entrepreneur, to market their products to golf fans worldwide.
Elkington has 10 victories on the PGA Tour, including the 1995 PGA Championship, and already has four Top 10 finishes in his first year on the PGA Champions Tour. He finished sixth in last week's Senior Open Championship, and has moved into twenty-seventh place in the Charles Schwab overall standings. Originally from Australia, Elkington now resides in Houston, and is traveling the Champions Tour in the biggest RV on tour, which he's named the "Big Show". This customized two-level vehicle has become the mobile headquarters for Elkington's golf and business empire.
From the Big Show, Elkington and his team manage his golf career and other businesses, including Secret In The Dirt (www.secretinthedirt.com) a golf social community created to help golfers improve their games, and CapZoo (www.capzoo.com) a mobile timecapsule app for sharing audio, photos and videos both privately and on social media. Elkington is also one of the more active (and humorous) golfers in social media, with over 50,000 Twitter followers (@elkpga) who read his daily tweets about life on the PGA Tour.
WGT is the #1 online golf game where millions of fans play and compete on virtual golf courses recreated in HD reality. WGT has grown to over seven million registered players, with over five million monthly visits, which average over 30 minutes per visit, making WGT a media property that attracts the largest and most engaged audience of golfers in the world. In addition, WGT is also available on Facebook with 400,000 fans and growing quickly.
Elkington will be featured in WGT advertising and is already displaying the WGT logo on his shirt sleeve and the side of the Big Show. WGT will also be involved with Elkington's social media activity on Twitter and Podcasts, as well as personal appearances with WGT partners. In exchange, WGT will promote Elkington's Secret in the Dirt and CapZoo products to WGT players online and thru virtual tournaments that will include prizes to meet Elkington at Champions Tour events.
"WGT is the new way to reach golf fans online, so it's a natural fit for people to learn more about me on the Champions Tour and what we're doing with Secret In The Dirt and CapZoo," commented Steve Elkington.
"We're proud to partner with Elk. He gets technology, knows how to make a big impression, and isn't afraid to take some chances...a lot like us at WGT," said Pete Harrison, VP Marketing at WGT.
In addition to WGT, Elkington's business partners for the 2013 golf season include Insperity, Oxford Golf and Par West Custom Golf Shoes, as well as his own businesses CapZoo and Secret In The Dirt.
About WGT
Based in San Francisco, WGT develops the most realistic and engaging online social sports games. The flagship title, World Golf Tour (www.wgt.com) is the #1 online golf game with over seven million registered players and over 300 million virtual rounds played. WGT features 18 famous virtual golf courses that are recreated using HD photography and patented technology, including Kiawah, Pebble Beach and St Andrews. WGT runs the annual Virtual U.S. Open in partnership with the USGA, and has recently partnered with NBC's Golf Channel to run the Golf Channel Virtual Tour. WGT offers a variety of free game types and optional virtual golf equipment from sponsors that include Callaway, Cleveland, Nike Golf, Ping, Srixon and TaylorMade. In 2012, WGT launched WGT Baseball: MLB on Facebook, in partnership with Major League Baseball. WGT Baseball: MLB (www.wgtbaseball.com) is a free realistic baseball game on Facebook with over four million registered players. WGT Baseball puts fans inside their favorite MLB ballparks in HD virtual reality. In a unique blend of social gaming and fantasy baseball, players manage their rosters of Facebook friends, making strategic in-game decisions and competing head-to-head against other players in rival games and mini seasons.
World Golf Tour
Pete Harrison, 415-378-9668
pharrison@wgtmedia.com
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