Aetna Names Mark LaBorde to Head Southeast Region


Aetna Names Mark LaBorde to Head Southeast Region

­­ New Local Management Teams Announced ­­

JACKSONVILLE, Fla.--(BUSINESS WIRE)-- Mark LaBorde, an experienced health care executive with more than 25 years in sales, network and management positions with Aetna (NYSE: AET), has been named the company's new Southeast Region president.

LaBorde will have overall management responsibility for regional strategies and profit and loss for Aetna's Middle Markets, Small Group, Individual, Public & Labor, and Medicare businesses. He also will oversee the integration of Aetna and Coventry Health Care operations in the region. Aetna completed its acquisition of Coventry in May. LaBorde, who is a native of Jacksonville, Fla., most recently served as Aetna's Florida president.

Following his appointment, LaBorde announced the new Southeast Region leadership team, which will have local market responsibility for implementing Aetna's business strategies.

  • Tracy Baker will head Arkansas, Louisiana, North Carolina, South Carolina and Tennessee.

  • Christopher Ciano will head Florida.

  • Tom Grote will head Maryland, Virginia and Washington, D.C.

  • Angela Meoli will head Alabama, Georgia and Mississippi.

"We've assembled an exceptional team, drawn from the best management talent of both Aetna and Coventry," said LaBorde. "Together, we'll work to execute our local strategy and meet our sales and network goals."

During his career with Aetna, LaBorde has held a variety of field and corporate positions, primarily in sales and customer service. He graduated from Emory University in Atlanta. He holds a Certified Employee Benefit Specialist (CEBS) designation from the International Foundation of Employee Benefit Plans, in conjunction with the Wharton School of Business at the University of Pennsylvania. He is a member of the Dean's Council of the School of Health, University of North Florida and a member of the Florida Health Insurance Advisory Board (FHIAB) chaired by the state insurance commissioner.

LaBorde is a past president of the Board of Directors for the Juvenile Diabetes Research Foundation of North Florida.

About Aetna

Aetna is one of the nation's leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers' compensation administrative services and health information technology services. Aetna's customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see

Media Contact:
Walt Cherniak, 410-401-9490

KEYWORDS: United States North America Florida


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