Barnes & Noble Stores Nationwide to Host The Day the Crayons Quit Storytime Event on July 22


Barnes & Noble Stores Nationwide to Host The Day the Crayons Quit Storytime Event on July 22

Celebration Features Reading of Popular Book on NOOK®Along with Activities and Refreshments

NEW YORK--(BUSINESS WIRE)-- Barnes & Noble, Inc. (NYSE: BKS) , the leading retailer of content, digital media and educational products, today announced that Barnes & Noble stores across the country will host The Day the Crayons Quit Storytime and celebration on Monday, July 22, at 11 a.m.

Children ages 3-7 are invited to experience the joy of reading and storytelling through author Drew Daywalt's adorable picture book with illustrations by New York Times bestseller Oliver Jeffers, the creator of Stuck and This Moose Belongs to Me.

In The Day the Crayons Quit, poor Duncan just wants to color, but when he opens his box of crayons, he finds only letters, all saying the same thing: His crayons have had enough! They quit! Beige Crayon is tired of playing second fiddle to Brown Crayon. Black wants to be used for more than just outlining. Blue needs a break from coloring all those bodies of water. And Orange and Yellow are no longer speaking - each believes he is the true color of the sun.

What can Duncan possibly do to appease all of the crayons and get them back to doing what they do best? Children and their parents participating in the Storytime will find out as they take part in an exceptional entertainment experience as the book is read aloud and children are invited to follow along on the critically acclaimed NOOK® HD+, packed with pixels to deliver text, graphics and video with stunning HD clarity.

The fun will continue at the store's NOOK counter as booksellers invite children and parents to enjoy treats and explore the numerous creative apps on NOOK, which will keep even the littlest fans enthralled. With Google Play on NOOK HD and NOOK HD+, customers have access to more than 700,000 Android apps and games, millions of songs and more. Creative activities will round out the festivities.

"Crayons have feelings, too, in this funny back-to-school story," said Sarah DiFrancesco, Director of Business Development for Barnes & Noble. "We're excited to offer this fun Storytime with creative activities on a weekday morning, a departure from our normal weekend Storytimes, since many children will be out of school and parents will be looking for fun and educational activities for them during the week."

The Day the Crayons Quit Storytime event is free and open to the public. For further details, contact any Barnes & Noble store, or visit the Barnes & Noble Store Locator.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYS: BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 675 Barnes & Noble bookstores in 50 states, and one of the Web's largest e-commerce sites, ( Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store™ (, while Barnes & Noble College Booksellers, LLC operates 686 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website:

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
Carolyn J. Brown, 212-633-4062
Corporate Communications

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