Putney appointed head of B2C Marketing Strategy

Putney appointed head of B2C Marketing Strategy

NEWARK, N.J.--(BUSINESS WIRE)-- Prudential Retirement has named Jennifer Putney as vice president and head of Total Retirement Solutions (TRS) B2C Marketing Strategy. Prudential Retirement is a business unit of Prudential Financial, Inc. (NYS: PRU) .

Jennifer joins TRS from Transamerica/Diversified Investment Advisors where she ran Participant Communications and Strategy for the last four years. Prior to her role there, Jennifer worked in the Retirement Services division at Pentegra and led Guardian's Marketing area for their Group Pension business. Putney also has preceding history with Prudential, building out the Marketing function in Scranton, PA, in 1993, and overseeing Prudential's C&E program team 401(k), 403(b) and 457 plans from 1995-1999.

In her new role, Putney will be responsible for the overall marketing strategy and execution for TRS's participant and retiree programs. "Jennifer's expertise in communications and strategy will help us develop industry leading participant engagement programs that will create better day one and beyond outcomes for participants," says Kara Segreto, Chief Marketing Officer, Prudential Retirement.

Prudential Retirement delivers retirement plan solutions for public, private, and non-profit organizations. Services include state-of-the-art record keeping, administrative services, investment management, comprehensive employee investment education and communications, and trustee services. With over 85 years of retirement expertise, Prudential Retirement helps meet the needs of over 3.6 million participants and annuitants. Prudential Retirement has $299.4 billion in retirement account values as of March 31, 2013.

Prudential Financial, Inc. (NYS: PRU) , a financial services leader with approximately $1.06 trillion of assets under management as of March 31, 2013, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit http://www.news.prudential.com.

Retirement products and services are provided by Prudential Retirement Insurance and Annuity Company, Hartford, CT or its affiliates.


Dawn Kelly
(973) 802-7134 office
(201) 406-7248 cell
Alana Curtis
(973) 802-3738 office

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