Finish Line, Sean John Announce Sneak Peek Shoe Launch


Finish Line, Sean John Announce Sneak Peek Shoe Launch

Footwear Retailer the Premium Destination of the New Athletic Footwear Line

INDIANAPOLIS--(BUSINESS WIRE)-- The Finish Line, Inc. (NAS: FINL) in collaboration with sportswear company Sean John announces the launch of the brand's new casual athletic footwear line in select Finish Line stores and online at, available now. Utilizing Finish Line's integrated omni-channel strategy, customers will have sneak peek access to the latest Sean John product entering the market for the fall 2013 season.

"We are excited to partner with the Sean John brand as the largest athletic partner in the launch of this new footwear line," said Ronnie Jefferson, vice president of lifestyle, kid's footwear and accessories at Finish Line. "Sean Combs, through his namesake line, has cornered pop culture and solidified his brand name in the marketplace over the years by delivering on trend, fashion-forward and best-in-class product that crosses over to all ages and demographics as it relates to the consumer."

"Designed as an extension of the Sean John lifestyle, this casual athletic line boasts great sneakers with clean, sophisticated styles to keep Finish Line customers fashionably in step with the sport of life," said Jeff Tweedy, president of Sean John. "The footwear collection is an extension of the Sean John brand and complements the existing range of Sean John apparel and accessories."

The Sean John collection retails from $60 to $90 at Finish Line. Men's size ranges are available in athletic-inspired wing tips, boots and high tops. The collection features a refined yet sporty design which offers a sleek combination of runway style and the comfort of performance wear. In an innovative twist on the modern sneaker, this new Sean John product line is built to coordinate with everyday fashion, no matter what the occasion.

Finish Line's integrated introduction of the Sean John casual athletic line will include in-store feature displays in select markets as well as targeted direct mail messaging aimed to drive awareness of the new footwear. Customers will have exposure to the full line through as well as links to editorial and video content surrounding the brand story and its inspiration. For customers as stylish as Sean Combs, Finish Line will host a #DressLikeDiddy contest on Instagram in August 2013. One grand prize winner will be selected via a panel of Finish Line and Sean John judges to receive a new Sean John wardrobe.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has 653 stores in malls across the U.S., manages the athletic footwear inventory in 660 Macy's stores, and employs more than 11,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at and Mobile shopping is available at Follow Finish Line on Twitter at and "like" Finish Line on Facebook at

Finish Line also operates, through a venture with Gart Capital Partners, the Running Specialty Group, including 38 specialty running shops in 11 states and the District of Columbia under The Running Company, Run On!, Road Runner, Blue Mile and Boulder Running Company banners. More information is available at

About Sean John

Sean John, a privately held company, was created by music icon Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection in 1998. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May of 2010 Sean John signed a deal with Macy's to be the exclusive U.S. department store retailer for the Sean John men's sportswear collection beginning with Holiday 2010. The Sean John product is available online at and in over 500 Macy's stores across the country, with additional doors to be added in the years ahead. Learn more at

Forward-Looking Statements

This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macro-economic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

The Finish Line, Inc.
Dianna L. Boyce, Corporate Communications, 317-613-6577

KEYWORDS: United States North America Indiana


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