Avnet Embedded Launches Rorke Global Solutions™


Avnet Embedded Launches Rorke Global Solutions™

PHOENIX--(BUSINESS WIRE)-- Avnet Embedded, a division of Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYSE: AVT), today announced the launch of its new Rorke Global Solutions™ business unit, headed by Chuck Kostalnick, senior vice president of Avnet Embedded. The new unit will deliver comprehensive solutions that meld hardware, software and services in support of the unique business requirements of original equipment manufacturers (OEMs), independent software vendors (ISVs), and channel partners.

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Rorke Global Solutions will craft solutions from a combination of catalog systems developed internally and off-the-shelf technologies from a wide range of innovative, world-class manufacturers. The services available from Rorke Global Solutions align with each stage of the customer's product lifecycle from development to launch to sustained support and continue all the way through end of life and asset recovery.

"As more and more aspects of the business and product life cycle call for increased technology integration that is seamlessly bundled with complementary services, our customers are seeking a one-stop shop that can design and deliver solutions for their unique needs," said Kostalnick. "Rorke Global Solutions is set up to be the market's go-to provider for technology solutions, delivering the right blend of resources for each customer's individual requirements, which will result in unprecedented competitive advantage."

To assist customers in integrating storage, open compute platforms, information technology (IT) infrastructure, digital security and surveillance, and machine-to-machine (M2M) technologies, Rorke Global Solutions includes a newly formed solutions-focused sales and consulting group, to be led by Avnet veteran Scott MacDonald. MacDonald, who has served as an Avnet area vice president for eight years, will now serve as vice president of sales and market solutions for the new group and report to John Salemme, vice president of sales in the Americas for Avnet Embedded.

The new group combines sales with design, integration and life cycle supply chain services in order to custom-tailor technology solutions for specialized requirements across a broad set of market segments and business needs. Solutions experts will also draw from the Rorke Global Solutions portfolio and other ecosystem partners for products and services when designing custom solutions.

"Scott MacDonald's experience meeting customer needs across a broad swath of vertical market segments, and his expertise across the breadth of the technologies and services we offer are ideally suited to execute this group's objective of delivering the right solution for each customer, saving them time, increasing ROI, and offering better product differentiation," continued Kostalnick.

"Today, many OEMs and ISVs go through multiple iterations of solution development, and invest a lot of personnel and time coordinating multiple product and service vendors when they introduce a new technology into their product line, supply chain, or business," stated MacDonald. "My group's goal is to simplify this into one coordinated process so that our customers achieve the highest return on investment when they deploy digital signage, security and surveillance, M2M, IT infrastructure or open-compute technologies."

The services offering from Rorke Global Solutions addresses a variety of business needs throughout the product lifecycle including engineering, assembling, logistics, supply chain, premise, connectivity, financing, and asset recovery services.

Rorke Global Solutions is also expanding the extensive catalog of computing technology building blocks formerly provided by Rorke Data in support of compute, storage, networking and purpose-built appliances. Rorke Global Solutions complements these products with services that cover extended warranties, installation, call center support, advanced replacement, repair, maintenance and a variety of financing models including leasing and rentals.

For more information about Rorke Global Solutions, please go to www.rorke.com.

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About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located at www.em.avnet.com.

About Avnet, Inc.

Avnet, Inc. (NYS: AVT) , a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion. For more information, visit www.avnet.com.

Avnet Electronics Marketing
Heidi Elliott, 480-643-7584
Public Relations

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