RealPage® MPF Research Division Reports Strong Demand and Accelerating Rent Growth in U.S. Apartment


RealPage® MPF Research Division Reports Strong Demand and Accelerating Rent Growth in U.S. Apartment Market During Second Quarter 2013

Leasing activity soars despite an increase in households opting for home purchase in select markets

CARROLLTON, Texas--(BUSINESS WIRE)-- A comeback in for-sale housing has not derailed the very strong performances posted over the past few years in the nation's apartment sector, according to MPF Research, an industry-leading market intelligence division of RealPage, Inc. (NASDAQ: RP). Instead, second quarter apartment demand surged relative to last year's level, and the annual rent growth pace accelerated once more, after having cooled a bit earlier. MPF Research analysts highlight the nation's latest apartment demand and rent growth statistics as well as other key performance indicators in a discussion found at

Demand for 88,524 apartments registered across the country's 100 biggest markets in second quarter. That absorption tally, up 69 percent from the second quarter 2012 volume, well surpassed the 33,291 apartments in communities finished during the April-June time frame. "Some of the pent-up apartment demand from young adults who have been living at home with mom and dad or in other combined-household situations is being unleashed," according to MPF Research vice president Greg Willett. "The number of new apartment renters entering the market exceeds those exiting to make home purchases."

Demand running ahead of deliveries in second quarter took the national apartment occupancy rate to 95.3 percent, up from 94.9 percent in first quarter 2013 and 95.2 percent as of second quarter 2012. "While a slight uptick in occupancy during the second quarter is good news, the shifts recorded over the course of the past couple of years in large part reflect normal seasonality," Willett said. "The big-picture story is that the apartment market has been essentially full since the middle of 2011, and that it's continuing to remain full even as we add a significant number of new rental properties and cycle out some previous apartment residents to home purchase. We're adding enough new households for all types of housing to experience momentum at the same time."

Effective rents for new leases climbed 1.6 percent during second quarter, taking the annual pace of increase since mid-2012 to 3.1 percent. Annual rent growth now is accelerating once again, after it had cooled a bit throughout 2012 and early 2013. The annual increase of 2.6 percent that was seen during first quarter 2013 ranked as the weakest growth registered since late 2010. Typical monthly rent across the nation's 100 largest metros now is at $1,110.

"Rent growth strengthened right in line with the upturn in leasing activity, despite the fact that many owners and operators had been somewhat cautious in pushing prices substantially in late 2012 and the first few months of 2013," Willett said. "The timing of that rent move, without the delay that sometimes has been seen in past market cycles, illustrates that more landlords are making well-informed decisions when executing their strategies. From our perspective, increasing use of technologies that give owners and operators real-time insights into what's happening across their portfolios is starting to impact the timing of movement in apartment market fundamentals."

Among large individual metros, San Francisco ranks as the country's rent growth leader by a fairly large margin. Pricing there rose 7.8 percent during the past year, taking average monthly rent to $2,498. Annual rent growth came in at 6 percent to 6.9 percent in Oakland, Denver-Boulder and Seattle-Tacoma, and prices climbed 5 percent in San Jose.

Markets registering annual apartment rent growth of 4 percent or a little more were Portland, Houston, Austin and West Palm Beach. Fort Worth completed the top 10 list of the nation's biggest metros with the fastest rent growth: rates there jumped 3.6 percent.

Metros that just missed the cut-off point for the best-performers list included Chicago, Raleigh-Durham, Columbus and Miami.

Annual Rent Growth Leaders

2Q 2013







San Francisco












San Jose












West Palm Beach



Fort Worth


New York, a market that tends to be a regular on the list of annual rent growth leaders on the metro level, was notably missing from the top-performing group as of second quarter. New York, in fact, registered slight rent cuts during the year-ending second quarter, with pricing down 0.6 percent. Still, New York's average monthly rents are by far the highest in the country at $3,269, and its occupancy rate of 97.7 percent is the tightest anywhere. "There doesn't appear to be any real underlying weakness in the New York apartment market," Willett said. "We're just getting a brief, minor correction in rent levels, after owners and operators got perhaps a little too aggressive when pushing prices throughout 2011 and the first half of 2012."

Properties totaling 296,669 units were under construction in the nation's 100 largest metros at the end of second quarter. Ongoing building now has slightly surpassed the norm of about 275,000 units that was seen from the late 1990s through 2008, before recession brought the volume to a post-World War II low by the end of 2010. "Construction activity still looks reasonable relative to the demand levels anticipated over the next couple of years for the country as a whole," Willett said. "There could be some brief overbuilding on a spot basis, but that's true anytime the apartment market is hitting its stride in the expansion phase of the cycle."

About RealPage

Located in Carrollton, Texas, a suburb of Dallas, RealPage provides on-demand (also referred to as "Software-as-a-Service" or "SaaS") products and services to apartment communities and single family rentals across the United States. Its on-demand product lines include OneSite® property management systems that automate the leasing, renting, management and accounting of conventional, affordable, tax credit, student living, senior living and military housing properties; LeaseStar™ multichannel managed marketing that enables owners to originate, syndicate, manage and capture leads more effectively and at less overall cost; YieldStar® asset optimization systems that enable owners and managers to optimize rents to achieve the overall highest yield, or combination of rent and occupancy, at each property; Velocity™ billing and utility management services that increase collections and reduce delinquencies; LeasingDesk® risk mitigation systems that are designed to reduce a community's exposure to risk and liability; OpsTechnology® spend management systems that help owners manage and control operating expenses; and Compliance Depot™ vendor management and qualification services to assist a community in managing its compliance vendor program. Supporting this family of SaaS products is a suite of shared cloud services including electronic payments, document management, decision support and learning. RealPage's MyNewPlace® subsidiary is one of the largest lead generation apartment and home rental websites, offering apartment owners and managers qualified, prospective residents through subscription, pay-per-lead and LeaseMatchTM pay-per-lease programs. Through its Propertyware subsidiary, RealPage also provides software and services to single-family rentals and low density, centrally-managed multifamily housing. For more information, call 1-87-REALPAGE or visit

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RealPage, Inc.
Greg Willett, 972-820-3262
Investor Relations
Rhett Butler, 972-820-3773

KEYWORDS: United States North America Texas


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