DNA Brands, Holder of the World's Best Tasting Energy Drink Title for 2010 & 2012 Launches Rebrandin


DNA Brands, Holder of the World's Best Tasting Energy Drink Title for 2010 & 2012 Launches Rebranding Campaign

Company Announces That It Has Completed the First Production Run of 50,000 Cases

BOCA RATON, Fla.--(BUSINESS WIRE)-- DNA Brands, Inc. (OTCBB:DNAX) announced that it has completed its first production run of its award winning and new energy drink flavors in newly designed cans. These flavors include the award winning Cellular Citrus, Cellular Citrus - Zero Sugar, Cryo Berry, Molecular Melon and Original DNA. www.dnabrandsusa.com

The first production run was completed July 2, 2013 and shipment to distributors and retailers has already begun. In previously DNA announcements DNA shared that it has signed distribution agreements with Arkansas-based Sunrise Beverage ("Sunrise"), and with All Day Distributing (All Day) of Tennessee to introduce these branded products to approximately one thousand new retail outlets. Sunrise Beverage is expected to manage the distribution of DNA's products throughout Arkansas and southeast Missouri, while All Day Distributing will service the Memphis and its surrounding counties in Tennessee.

In addition, more than 500 Circle-K and Race Trac convenience stores located in the State of Florida alone will begin selling the "new" DNA products within the next few weeks. Further, the Company allocated a significant portion of this production run for several new distribution partners and in territories that include; Texas, Missouri, Mississippi, Kentucky and Iowa. Several additional areas of distribution are expected to be announced shortly.

The Company anticipates that it will be placing a second production order in the very near term to facilitate the expected sales growth. Simultaneously, the Company is planning for the production of three new ready-to-drink (RTD) energy coffee products scheduled to launch later this summer.

Darren Marks, DNA's Chairman and CEO stated, "During the first half of this year we took decisive actions to strengthen our operations by significantly reducing our operating costs and overhead and introducing new flavors and graphics to the marketplace to better diversify our business and meet customer demand. We are excited about the future of our Company. We believe that our efforts will enhance our visibility, enable us to achieve profitability in 2014 and ultimately create value for our shareholders. We look forward to building DNA into a household brand within the energy drink industry."

"We are delighted that the launch of our new line of energy drink is underway," said Eric Fowler, DNA's Vice President of Sales and Marketing. "In my 25 years of experience covering all aspects of the beverage industry, this is the finest product offering that I've ever been associated with. This first production run is a significant milestone and lays out the foundation for an exciting and successful new chapter in DNA's story. We have only just touched the surface of the many new distribution partnerships available across the country and expect those opportunities to multiply as we continue to grow our new product lines."

About DNA Brands, Inc.

DNA BRANDS, make DNA Energy Drink®, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competition. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage. Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, Race Trac and Circle K.

"Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition"

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking."Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) successful completion of the first production, (v) acceptance by consumers of the Company new flavors and branding (vi) launching of three new coffee drinks and (vii) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20130702005225/en/

DNA Brands, Inc.
Melvin Leiner, 954-970 3826
Executive Vice President

KEYWORDS: United States North America Florida


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