Can the 2014 Toyota Tundra Succeed?

Can the 2014 Toyota Tundra Succeed?

In recent years, Toyota has been incredibly successful in the U.S. car market, with models like the Camry, Corolla, and Prius all becoming best-sellers. However, Toyota has had trouble competing with the likes of Ford and General Motors in the full-size-truck market. Truck buyers tend to be very loyal to their favorite brands, which makes it hard for competitors to unseat Ford and GM.

Toyota is releasing a redesigned version of its Tundra full-size pickup for the 2014 model year in order to improve its position in this market. In the following video, Motley Fool industrials bureau chief Isaac Pino talks to contributor Adam Levine-Weinberg about Toyota's plans for the 2014 Tundra and whether this new model improves Toyota's chances in the full-size-truck market.

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Fool contributor Adam Levine-Weinberg has no position in any stocks mentioned. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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