Chevy's New Silverado Goes to Battle in Texas

Chevy's New Silverado Goes to Battle in Texas

Pickup trucks are big business for all of the Detroit automakers, and more pickups are sold in Texas than in any other state. That's why General Motors is starting the rollouts of its all-new Chevy Silverado and GMC Sierra in Texas, with a five-month campaign that will include dozens of events.

Pickup sales have been booming lately, and GM's big marketing push for its all-new trucks looks likely to add fuel to an already blazing fire. In this video, contributor John Rosevear looks at GM's latest launch plans - and at why Ford , the leader in pickup sales, is delighted to welcome its archrival to the Texas pickup wars.

China is already the world's largest auto market - and it's set to grow even bigger in coming years. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market", names two global giants poised to reap big gains that could drive big rewards for investors. You can read this report right now for free - just click here for instant access.

The article Chevy's New Silverado Goes to Battle in Texas originally appeared on

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Originally published