WellPoint, Univision and HolaDoctor Partner to Inform Hispanics About The Affordable Care Act
WellPoint, Univision and HolaDoctor Partner to Inform Hispanics About The Affordable Care Act
WellPoint to Sponsor Multimedia Initiative "Salud Es Vida"
Campaign Will Provide First-Time Buyers with Up-to-Date Information
INDIANAPOLIS & NEW YORK--(BUSINESS WIRE)-- As the nation prepares to expand access to health benefits through the implementation of the Affordable Care Act (ACA), WellPoint, Inc., HolaDoctor, Inc., and Univision Communications Inc., the leading media company serving Hispanic America, announced today an exclusive media partnership that will provide valuable information to Hispanics who will be eligible for coverage in the newly formed health insurance exchanges later this fall. Under the partnership, WellPoint's affiliated health plans in California, Colorado, Georgia and New York will be the exclusive health insurance sponsors of Univision's Peabody Award-winning initiative "Salud Es Vida" (Health is Life).
Univision, HolaDoctor and WellPoint's affiliated health plans have teamed together to provide Hispanics a multimedia experience that provides important up-to-date information about the ACA including timing of implementation, how to select a health plan and information about subsidies that may be available to them. In addition to sponsored television and radio segments and weekly e-newsletters, consumers in each market will have access to information through monthly community town halls and meetings. Univision, HolaDoctor and the WellPoint plans will also collaborate to create a new online experience, a Health Insurance Center on Univision.com that will provide consumers with information about health insurance available in their communities as well as valuable information about health and wellness. The interactive Health Insurance Center will provide Hispanic consumers a place for information exchange and social support, and will feature trusted community leaders that will share information and guidance.
While more individuals will have access to health care coverage options created under the ACA, the changes under the ACA still leave Americans with questions about how the law will impact them and, for the nation's Hispanics - many who may be selecting a plan for the very first time, the gaps in knowledge are equally as prevalent. A recent nationwide study found that nearly 52 percent of Hispanics were not informed about the ACA however, 89 percent of those surveyed indicated they want to learn more about the new law.
"We know that Univision has been a trusted source of information for generations of Hispanic families and we're excited to team with an organization that shares our vision to ensure Hispanic consumers have a place to access accurate information about the Affordable Care Act," said Ken Goulet, president of WellPoint's Commercial and Specialty Business division. "We look forward to the opportunity to work with Univision and HolaDoctor to provide consumers with valuable information that will help Hispanic consumers make an informed choice."
"The Affordable Care Act will provide access to care for millions of previously uninsured, including a large number of U.S. Hispanics," said Keith Turner, president, Advertising Sales and Marketing, Univision Communications Inc. "We are looking forward to working with WellPoint's plans and HolaDoctor to empower Hispanics with culturally relevant information on the ACA and information on the importance of health insurance."
"Salud Es Vida" is a comprehensive call-to-action initiative designed to raise awareness, increase knowledge and encourage positive health decision-making among Hispanics. The program leverages Univision's diverse media assets to educate its audience on health issues and promote primary prevention, habits of healthy living, access to care and disease specific prevention and treatment. Health information, comprehensive resources, the latest health news and much more are available in the "Salud Es Vida" section on Univision.com, online and on mobile.
About WellPoint, Inc.
At WellPoint, we believe there is an important connection between our members' health and well-being—and the value we bring our customers and shareholders. So each day we work to improve the health of our members and their communities. And, we can make a real difference since we have nearly 36 million people in our affiliated health plans, and nearly 68 million people served through our subsidiaries. As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; and as the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In a majority of these service areas, WellPoint's plans do business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia and Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas).We also serve customers in several additional states through our Amerigroup subsidiary and in certain markets through our CareMore subsidiary.Our 1-800 CONTACTS, Inc. subsidiary offers customers online sales of contact lenses, eyeglasses and other ocular products. Additional information about WellPoint is available atwww.wellpoint.com.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMás, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additionalsuite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit andDistrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings includingUnivision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
About HolaDoctor, Inc.
HolaDoctor® is a global leader in Hispanic Health. The Company provides Hispanic marketing and health solutions to health plans, hospitals, pharmaceutical companies, governmental agencies, and directly to Hispanic consumers. Founded in 1999, HolaDoctor® owns and operates the largest community of online Hispanic health seekers and is the exclusive health content partner to Univision Interactive Media. HolaDoctor also provides strategic marketing, communications, and consulting services to healthcare companies seeking to grow business with Hispanic healthcare consumers in the U.S. and internationally. The Company has deep expertise in the Affordable Care Act, health insurance, healthcare utilization, obesity and diabetes, among other keys areas essential to increasing healthcare access and reducing disparities among Hispanics. Headquartered in Atlanta, GA with offices in South Florida and Latin America, HolaDoctor serves a growing portfolio of clients throughout the Western Hemisphere. For more information, please visitwww.holadoctor.net.
Univision Communications Inc.
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