BOOM! ZOOM! WOW! U.S. Bank Fireworks Extravaganza in Milwaukee to Amaze and Dazzle Wednesday, July 3

WHO:

Hundreds of thousands of people celebrating the Fourth of July in Milwaukee.

WHAT:

Will be thrilled by a fireworks extravaganza on the Milwaukee Lakefront. The U.S. Bank July Fireworks show will feature five tons of fireworks, with 5,000 igniters lighting more than 20,000 shells. A state-of-the-art electronic system will ensure proper timing of the colorful and noisy display.

WHEN:

Fireworks will begin at approximately 9:30 p.m.

WHERE:

The fireworks show will be launched from two barges on Lake Michigan, off the lakefront of Veterans Park.

The fireworks will not be rescheduled if there is severe weather.

U.S. Bank is proud to sponsor this year's fireworks show, which will feature three distinct sections each with its own finale, the first showcasing a synchronized firing of shells to highlight precision timing, followed by simultaneous mass effects. The third section will build up toward the grand finale featuring stunning low-level and high-level effects. This year's display will feature new shells not seen in last year's show plus some old favorites.

Celebrating its 150th anniversary in 2013, U.S. Bank is proud to be a part of the Milwaukee community. With 47 branches and more than 3,500 employees, U.S. Bank is the number one retail bank in the market. Last year, U.S. Bank employees gave back by spending more than 11,000 hours volunteering with local organizations. Statewide, U.S. Bank provided nearly $3 million in contributions to the community.

U.S. Bancorp (NYS: USB) , with $355 billion in assets as of March 31, 2013, is the parent company of U.S. Bank, the 5th largest commercial bank in the United States. The Company operates 3,080 banking offices in 25 states and 5,056 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.