Adobe Makes an Acquisition


Adobe Systems has reached overseas for its latest acquisition. The company announced it has signed a definitive agreement to buy privately held French concern Neolane, a firm it describes as "a leader in cross-channel campaign management technology." The price is roughly $600 million in cash.

Adobe plans for its new asset to become the sixth offering in its Marketing Cloud suite of products. The company hopes that the move "creates an unparalleled platform for delivering rich, personalized experiences to consumers across channels and devices, and giving a unified view of the customer to marketers."

The acquisition is expected to close next month. Adobe does not believe it will significantly affect its projected fiscal 2013 non-GAAP results. The company added that, because of certain cost estimates and other financial details related to the transaction, it is not currently able to estimate its impact on future GAAP earnings.

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