Leader Dogs for the Blind Names Grizzard Direct Response Fundraising Agency of Record
Partnership will focus on dynamic, integrated, multi-channel fundraising
ATLANTA--(BUSINESS WIRE)-- Grizzard Communications Group, Inc. was named direct response fundraising agency of record by Leader Dogs for the Blind. Grizzard will work with the organization's development department on integrated, multi-channel fundraising programs.
Grizzard was selected because of its full-service agency capabilities, and its expertise creating dynamic, integrated fundraising campaigns. Grizzard works with many of the top local animal welfare organizations throughout the country, and pioneered direct marketing fundraising for animal care organizations almost 40 years ago.
"We are excited about working with the Grizzard team," said Melissa Weisse, chief philanthropy officer of Leader Dogs. "We selected the agency because of the innovative work they are doing with animal care organizations, and the success they have achieved. Their strategic guidance will help expand our base of support, and the people we are able to help. We look forward to a rewarding partnership with Grizzard."
According to Grizzard Vice President Tonie Howard, "We are proud that Leader Dogs for the Blind selected us, and excited about our new role with them. We look forward to collaborating on integrated fundraising campaigns to support their amazing work for people who are blind or visually impaired."
Leader Dogs for the Blind provides a variety of services to people who are blind or visually impaired to empower their ability to travel independently. Services include guide dog training, orientation & mobility (cane travel) training, audible GPS training and a summer leadership camp for teens. Their life-changing services, provided free of charge thanks to generous donations, open the door to independence, safety and self-worth for Leader Dog clients.
The 93-year-old Grizzard Communications Group (www.grizzard.com), works with more nonprofits on integrated, multi-channel fundraising programs than any other agency in the United States. Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard serves nonprofits across America and internationally. Grizzard is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYS: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Grizzard Communications Group
Stacy Guidice, 404-935-7185
Director of Agency Marketing
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