CEMEX and BirdLife Launch New Shared Vision for Nature Conservation

CEMEX and BirdLife Launch New Shared Vision for Nature Conservation

• CEMEX celebrated its partnership with BirdLife International at the BirdLife World Congress in Ottawa, Canada, with the launch of a new publication: The CEMEX approach to Biodiversity Conservation.

MONTERREY, Mexico--(BUSINESS WIRE)-- CEMEX S.A.B. de C.V., (NYS: CX) in collaboration with BirdLife International developed a new inspiring publication that captures the company's approach to biodiversity conservation. The launch of this publication signals significant progress in the company's ten-year global conservation partnership with Birdlife International, the world's largest civil society partnership for nature. Supported by CEMEX's team in Switzerland, CEMEX and BirdLife have worked together since 2007 to increase the environmental sustainability of CEMEX's operations globally, minimize business risk whilst creating opportunities for BirdLife Partners to conserve important sites for biodiversity.

The CEMEX-BirdLife document was launched at a bespoke event at the BirdLife World Congress, which highlighted experiences from CEMEX-BirdLife global collaborations and was represented by conservationists and practitioners from 17 nationalities from across the BirdLife Partnership.

The publication was timely, since BirdLife just launched its State of the World's Birds report. This important new report highlights that, globally, one in eight species is threatened with extinction, providing evidence of a rapid deterioration in the global environment that is affecting all life on Earth. The report provides cautious hope for optimism, since it indicates that the current situation can be reversed, given the will and resources, such as the innovative approaches to wildlife conservation demonstrated by the CEMEX-BirdLife Partnership.

"CEMEX takes its responsibility as a steward for the environment very seriously. This is why the company took this opportunity to capture experiences - from helping conserve important wildlife sites to creating habitat for threatened species - gained from international conservation partnerships from Mexico to Malaysia and share them with the wider BirdLife partnership," said Luis Farias, CEMEX's Senior Vice President of Energy and Sustainability

"Saving nature makes good business sense because it helps CEMEX to effectively plan ahead and, as this report shows, is needed now more than ever given the challenges faced by birds and the environment.

Our partnership with BirdLife enables us to create effective local partnerships with BirdLife Partners (environmental NGOs), which adds immense value to our ongoing efforts to ensure that biodiversity thrives around our operations."

Noteworthy Achievements

• In 2010, the partnership completed a groundbreaking scoping study of 543 CEMEX sites worldwide in terms of their proximity to areas of high biodiversity. A call to action, the scoping study prioritizes the operational sites where efforts to identify, protect, enhance, and restore biodiversity are most urgently needed.

• At the end of 2011, the partnership officially launched the CEMEX-Birdlife Biodiversity Action Plan (BAP) standard. This standard provides a uniform framework for identifying, protecting, and enhancing biodiversity at a site, including stages for biodiversity surveys, stakeholder engagement, and sustainable site management.

• Currently, six BAP pilot projects are up and running in Mexico, the USA, the UK, Spain, Malaysia, and the Dominican Republic. Almost all of these projects, which are located within each CEMEX region, are underpinned by national partnerships with BirdLife Partners.

• The CEMEX-BirdLife event at the BirdLife International World Congress marked the launch of a brand new publication for CEMEX operations and for BirdLife Partners, 'The CEMEX approach to Biodiversity Conservation'

Looking forward, CEMEX plans to establish BAP projects at additional high priority sites - identified in the CEMEX-BirdLife Scoping Study - by 2015. The company is also working with BirdLife to develop new training initiatives for CEMEX staff as part of our communications strategy, which will help generate momentum for new activities to conserve biodiversity.

BirdLife World Congress

CEMEX participated at the BirdLife International World Congress during June 19-22, 2013. Among its objectives at the Congress, the company shared experiences from the CEMEX-BirdLife global conservation partnership, discussed developments from its BAPs, and encouraged interest in potential new relationships with BirdLife's network of international partners. This year's Congress was one of the world's greatest gatherings of conservation leaders with attendees from over 120 countries.

BirdLife Partners are environmental NGOs that form the network of BirdLife International. The BirdLife Partnership consists of BirdLife and its 117 Partners worldwide. Find out more at www.birdlife.org

CEMEX is a global building materials company that provides high-quality products and reliable service to customers and communities in more than 50 countries throughout the world. CEMEX has a rich history of improving the well-being of those it serves through its innovative industry solutions and efficiency advancements and its efforts to promote a sustainable future.

For more information please visit: www.cemex.com

Follow us on: facebook.com/cemex, twitter.com/cemex, youtube.com/cemex, flickr.com/cemex

This press release contains forward-looking statements and information that are necessarily subject to risks, uncertainties, and assumptions. Many factors could cause the actual results, performance, or achievements of CEMEX or the project herein described to be materially different from those expressed or implied in this release. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those described herein. CEMEX assumes no obligation to update or correct the information contained in this press release.

CEMEX S.A.B. de C.V.
Media Relations
Jorge Pérez, +52 (81) 8888-4334
mr@cemex.com
or
Investor Relations
Eduardo Rendón, +52 (81) 8888-4256
ir@cemex.com
or
Analyst Relations
Luis Garza, +52 (81) 8888-4136
ir@cemex.com
or
BirdLife
Charlie Butt, (44) 1223-279843
Charlie.butt@birdlife.org

KEYWORDS: United States Mexico North America Central America New York

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