Little Busy Bodies Announces Licensing Agreement with Procter & Gamble


Little Busy Bodies Announces Licensing Agreement with Procter & Gamble

The tissue aisle gets wet as the makers of Boogie Wipes® create a new saline product line for adults under the Puffs® brand

CINCINNATI--(BUSINESS WIRE)-- Mom started, owned and operated, Little Busy Bodies, LLC today announced it has finalized a licensing agreement with consumer products giant, Procter & Gamble (NYS: PG) . Under the agreement, Little Busy Bodies, creators of the hugely popular Boogie Wipes, will make and market a line of saline infused products under the Puffs brand. First up and available this June, Puffs Fresh Faces, a moist saline tissue for adults that has been specifically designed to take on the needs of your face.

"When we first developed Boogie Wipes in 2007, we knew saline worked wonders when it came to cleaning and soothing stuffy noses. We also knew saline had positive effects on the skin and ultimately wanted to tap into that knowledge when the time was right," said Julie Pickens, CEO of Little Busy Bodies, LLC. "Our partnership with P&G has really allowed us to build on the technology behind the use of saline for personal care and to realize our goal of taking moist saline wipes to the next level."

Puffs Fresh Faces are built on the same quality foundation established by Pickens and her team of fellow moms. But, different from kid-oriented Boogie Wipes, Fresh Faces are perfect for removing make-up, cleaning or refreshing the face after a long day or tough workout, and for taking on sneezes and mucus-filled moments caused by colds, the flu and allergies.

"Little Busy Bodies came to P&G as a potential Connect+Develop open innovation partner, bringing to the table a solid commitment to innovation, consumers and partnership. Our collaboration resulted in Puffs Fresh Faces, giving consumers a new way to use a trusted brand," said Laura Becker, General Manager, Connect+Develop and Global Business Development.

Puffs Fresh Faces will be offered in Fresh Scent, Light Lavender, with a touch of Vicks and fragrance free. Puffs Fresh Faces will be available in 15-count packs for $1.99 and 45-count packs for $4.99. For more information, visit

About Little Busy Bodies, LLC

Two moms out of Portland, OR developed the first-ever saline nose wipe to soothe their children's sore, red, stuffy noses. Using their business backgrounds and mompreneurial spirit, they formed Little Busy Bodies Inc. in May 2007 to make and market their first product, Boogie Wipes. Sales of the wipes went on to reach $1 million in the company's first year of business; by 2011, Little Busy Bodies had reached $10 million in sales with products sold in 50,000 retail stores across the U.S. and Canada including Target, Toys 'R' Us, Walgreens, and Wal-Mart. Co-founder and CEO, Julie Pickens, now runs the company out of Cincinnati, OH after announcing a partnership with Nehemiah Manufacturing. Please visit for more information.

About P&G

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

(Puffs is a trademark of The Procter & Gamble Company, Cincinnati, OH, used under license by Little Busy Bodies LLC.)

Asylum PR
Laura Baumgartner, 630-299-9616

KEYWORDS: United States North America Ohio


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