Drum Corps International's "Big, Loud & Live 10" Returns to Movie Theaters for a Groundbreaking Tent


Drum Corps International's "Big, Loud & Live 10" Returns to Movie Theaters for a Groundbreaking Tenth Year

NCM Fathom Events and Marching Music's Major League™ Showcases Top Competitive Drum and Bugle Corps Performances in Select U.S. Movie Theaters on Aug. 8

CENTENNIAL, Colo.--(BUSINESS WIRE)-- Ten years later, the thunder of drums and the thrill of the competition are still filling movie theaters nationwide when "DCI: Big, Loud & Live 10"returns to the big screen LIVEon Thursday, Aug. 8 at 6:30 p.m. ET / 5:30 p.m. CT / 4:30 p.m. MT / 3:30 p.m. PT / 2:30 p.m. AK / 12:30 p.m. HI. NCM Fathom Events and Drum Corps International will present the riveting performances of the Top 15 marching music ensembles, as well as edited highlights of other groups that will have performed earlier in the day, as they compete in the DCI World Championship Prelims from Lucas Oil Stadium in Indianapolis.

Tickets for "DCI: Big, Loud & Live 10" are available at participating theater box offices and online at www.FathomEvents.com. This event will be broadcast to more than 620 select movie theaters across the country through NCM's exclusive Digital Broadcast Network. For a complete list of participating theater locations and prices, please visit the NCM Fathom Events website (theaters and participants may be subject to change).

"For the past decade, NCM Fathom Events has partnered with DCI to bring the very best of the marching music ensemble competitions to movie theaters audiences across the country," said Shelly Maxwell, executive vice president of NCM Fathom Events. "DCI fans have displayed their loyalty and enthusiasm for this spectacular series over the last 10 years and we guarantee another year of rousing, foot-stomping, hand-clapping drum corps entertainment."

From modest beginnings four decades ago, Drum Corps International has developed into a powerful, nonprofit, global youth activity with far-reaching artistic, educational and organizational influence. Participation in a DCI corps provides a life-changing experience for youth through the art of marching music performance. Their competitive summer tour, consisting of DCI-sanctioned competitions (known as the Drum Corps International Tour) throughout the United States, culminates in August with the week-long DCI World Championships. Through the annual DCI Tour and World Championships, Drum Corps International provides entertainment to millions through live performances and other events. DCI continues a tradition of exceptionally high-quality performance ensembles, with membership in the top corps highly sought-after and extremely competitive, attracting the interest of potential members from many countries.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYS: CNK) , Regal Entertainment Group (NYS: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes approximately 19,300 screens (over 18,400 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NAS: NCMI) owns a 46.9% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About Drum Corps International (DCI)

Drum Corps International (DCI) is the world leader in producing events for the world's most elite and exclusive marching ensembles for student musicians and performers. Founded in 1972, Drum Corps International has developed into a powerful, nonprofit, global youth organization with far-reaching artistic, educational and organizational influence. Drum Corps International is Marching Music's Major League™. Learn more about the exciting world of Drum Corps International and its member corps on the Web at www.DCI.org or call (317)-275-1212. Drum Corps International is located in Indianapolis, Ind.

NCM Fathom Events
Leslie Obletz, 303-957-1825
Drum Corps International
Chris Weber, 317-275-1227

KEYWORDS: United States North America Colorado


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