Coach Names New Executive Creative Director


Luxury accessory retailer Coach has appointed Stuart Vevers as its new executive creative director, responsible for leading all creative aspects of the Coach brand, including women's and men's design, brand imagery, and store environments, the company announced this week.

Vevers had held the role of creative director at online boutique Loewe since 2008, and served in the same position for English fashion retailer Mulberry from 2005 to 2008. Vevers will report to Victor Luis, Coach's president and chief commercial officer, and he succeeds Coach's former creative director, Reed Krakoff, who has left the company in order to focus more closely on his namesake brand.

Luis was quoted as saying Vevers' previous experience working for a number of high-end retailers will "enable him to draw upon Coach's rich history to create innovative product and brand imagery, elevating the customer experience and creating a fuller expression of the brand."


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