Canon U.S.A., The National Center for Missing & Exploited Children and The New York Yankees Team up


Canon U.S.A., The National Center for Missing & Exploited Children and The New York Yankees Team up to Help Protect Children

Canon Promotional Night at Yankee Stadium Educates Fans about Keeping Children Safe and the Power of Using Digital Photos to Help Locate Missing Children

MELVILLE, N.Y.--(BUSINESS WIRE)-- For the 10th consecutive year, Canon U.S.A., Inc., a leader in digital imaging solutions, the National Center for Missing & Exploited Children (NCMEC) and the New York Yankees are teaming up on Tuesday, June 25, 2013, for Canon's annual promotional night at Yankee Stadium. The New York Yankees will be taking on the Texas Rangers, and during a pre-game ceremony, Canon and NCMEC will celebrate their continued efforts to help keep children safe and bring missing children home.

The pre-game ceremony will take place on the field at 6:45 p.m., where Eliott Peck, senior vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., will present John Walsh, co-founder of NCMEC, with a check that represents the cumulative total of monetary and product donations Canon assisted in raising in 2013. Additionally, the first 18,000 fans who enter the stadium will be given Canon and Yankees branded baseball hats.

"It is important for the public to be educated about child safety and how updated digital photos play a large role in increasing the likelihood of recovering missing children," said Joe Adachi, president and CEO, Canon U.S.A. "We have been working with the National Center for Missing & Exploited Children for 16 years and are honored to be able to celebrate our successes with the New York Yankees for the last decade."

The long-standing partnership between Canon and NCMEC has helped to educate the public about the issue of missing and exploited children. The Canon4Kids program seeks to raise public awareness about the role photographs play in the recovery of missing children. As part of the Canon4Kids program, Canon has donated more than 2,200 pieces of equipment - including digital cameras, fax machines, printers and scanners - which have been distributed to law enforcement agencies in all 50 states, Puerto Rico and Guam. The Canon4Kids program also distributes photos of missing children through public service announcements and 862 of the children featured over the years have been recovered through this or other efforts. More information about the Canon4Kids program can be found at

"Canon has been a dedicated partner of the National Center for Missing & Exploited Children for 16 years, providing its financial support, technology and time," said John Ryan, president and CEO of NCMEC. "I know that Canon's commitment to child safety has helped save lives and reunite families, and I look forward to many more years of working together."

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYS: CAJ) , ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World's Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA.

About the National Center for Missing & Exploited Children

The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit organization established in 1984. Designated by Congress to serve as the nation's clearinghouse on issues related to missing and exploited children, the organization operates the toll-free 24-hour national missing children's hotline which has handled more than 3,762,000 calls. It has assisted law enforcement in the recovery of more than 185,000 children. The organization's CyberTipline has handled more than 1,916,000 reports of child sexual exploitation and its Child Victim Identification Program has reviewed and analyzed more than 89,422,000 child pornography images and videos. The organization works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST (1-800-843-5678) or visit its web site at Follow NCMEC on Twitter (@MissingKids) and like NCMEC on Facebook (

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc.
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