General Motors has lost billions -- $18 billion, to be exact -- on its troubled European operation since 1999. Its problems have been exacerbated by deep recessions in several European countries that have driven new-car sales to lows not seen in 20 years.
But despite the grim sales figures, GM managed to narrow its loss in Europe last quarter. The secret? A big change in strategy. In this video, Fool.com contributor John Rosevear looks at the latest sales figures from Europe -- and at what GM is doing to try to bring Europe back into the black.
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The article GM Continues to Struggle in Europe originally appeared on Fool.com.
Fool contributor John Rosevear owns shares of General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends General Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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