Ford Gains Ground in a Tough Europe Market


Like most of its rivals, Ford has had a tough time in Europe recently. Deep recessions have driven new-car sales to 20-year lows, and Ford has said that it could lose as much as $2 billion in the region this year.

Last fall, Ford announced a plan to change its approach in Europe, hoping to find profits even if the market continued to struggle. In this video, contributor John Rosevear looks at Ford's latest sales data from the Old World -- and sees some signs that the company's revival plan may be starting to work.

Improvements in Europe are just one of several good reasons to think that Ford still has big growth opportunities ahead. The Fool's premium Ford research service has in-depth guidance to those opportunities and how they will play out in coming years. Just click here to get started now.

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Fool contributor John Rosevear owns shares of Ford. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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