Time Warner Cable Celebrates Internet Safety Month Through New Campaign with Common Sense Media
Time Warner Cable Celebrates Internet Safety Month Through New Campaign with Common Sense Media
Digital PassportTM, Public Service Announcements, New Website and Other Tools to Help Parents Teach Children to Safely Use the Internet and Other Technologies
NEW YORK--(BUSINESS WIRE)-- In recognition of National Internet Safety Month, Time Warner Cable today unveiled a new campaign to help parents teach their children to safely use the Internet and other technologies. Held in partnership with Common Sense Media, the campaign includes the availability of the new Digital PassportTM mobile app and supporting materials that help parents address key issues that their children face online, including safety and security, cyber bullying, privacy, responsible cell phone use and respecting creative work.
Time Warner Cable has committed $1 million of in-kind donations to promote the campaign through Public Service Announcements in markets it serves around the country. The company also launched a new website, www.Websafety.twc.com, where families can learn more about Internet safety.
"We are proud to partner with Common Sense Media to help families teach their kids fun yet invaluable lessons about how to safely use technologies such as the Internet," said Glenn Britt, CEO of Time Warner Cable. "Children can be more exposed to the digital world when out of school, so this summer is an opportune time for parents to use Digital Passport and our new website to talk to their kids about this important issue. June is Internet Safety Month and Time Warner Cable wants our customers, and everyone, to be safe online."
"Media and technology offer a world of possibilities - but there are potential pitfalls, too," said James P. Steyer, CEO and founder, Common Sense Media. "Preparing our kids to use these tools responsibly will be crucial to their success in the 21st century. We applaud Time Warner Cable for their leadership on this issue and thank them for making online safety and digital citizenship a top priority - not just during Internet Safety Month or even during the campaign this summer, but throughout the year."
With Time Warner Cable's support, Common Sense Media is making the new consumer-facing Digital Passport mobile app for Android and iOS operating systems available for free to the public through August 31, 2013. Designed for kids ages 8-12, the Digital Passport app features engaging games and videos to teach children the basics of being safe and responsible in the digital world. Users collect badges as they advance through topic areas at their own pace to ultimately earn their Digital Passport. The new app builds on a successful educator-facing, web-based version of Digital Passport launched by Common Sense Media in August 2012, which is based on lessons from the nonprofit organization's pioneering, free K-12 Digital Literacy and Citizenship curriculum.
To encourage families to have a healthy conversation regarding Internet usage, Time Warner Cable's new Internet safety campaign also includes a Family Media Agreement where parents and children can track their progress. Additional educational tools will be added to www.Websafety.twc.com throughout the summer.
The Digital Passport mobile app is available on Google Play at http://bit.ly/10tZyNT and on iTunes at http://bit.ly/19NyuMH. For the educator version, visit www.digitalpassport.org.
About Time Warner Cable
Time Warner Cable Inc. (NYS: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
About Common Sense Media
Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: www.commonsense.org.
Time Warner Cable Inc.
Eric Mangan, 212-364-8297
Eric.Mangan@TWCable.com
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