Should Google Fear Amazon's Data?

There's been a lot of debate about whether Amazon's treasure trove of purchasing data could be valuable to marketers. By leveraging its data, Amazon could theoretically develop an advertising network that could outperform Google's . In the video below, Fool contributor Steve Heller tells Google investors whether they should start worrying about Amazon's push into advertising.

As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

The article Should Google Fear Amazon's Data? originally appeared on Fool.com.

Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends Amazon.com and Google. The Motley Fool owns shares of Amazon.com and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.