Is Amazon Making a $299 Mistake?


Now that Amazon's online grocery store has gone live in the Los Angeles area, more details have emerged about the costs associated with becoming an Amazon Prime Fresh member. Once the 90-day trial period expires, your Prime membership will be upgraded to a $299-a-year Prime Fresh membership. Fool contributor Steve Heller wonders if the high membership fee is an ingenious move for Amazon to drive new spending, or if the price of entry is too high to have mass appeal. Be sure to check out the video below to get the full story.

Everyone knows Amazon is the king of the retail world right now, but at its sky-high valuation, most investors are worried it's the company's share price that will get knocked down instead of competitors'. The Motley Fool's premium report will tell you what's driving the company's growth, and fill you in on reasons to buy and reasons to sell Amazon. The report also has you covered with a full year of free analyst updates to keep you informed as the company's story changes, so click here now to read more.

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Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool recommends, Costco Wholesale, and Morningstar. The Motley Fool owns shares of and Costco Wholesale. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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