IGT's DoubleDown Casino Bets on PlayPhone


IGT's DoubleDown Casino Bets on PlayPhone

World's largest free-to-play social casino will be available on PlayPhone's global mobile social gaming network

SAN FRANCISCO--(BUSINESS WIRE)-- PlayPhone®, Inc., a global leader in mobile social gaming, and International Game Technology (NYSE: IGT) a global leader in gaming systems technology, today announced that the wildly popular DoubleDown Casino will be available on PlayPhone's global mobile social gaming network this summer. PlayPhone powers game stores for leading worldwide carriers and unites a global gaming community across multiple platforms.

"Success in today's mobile gaming environment is about pairing explosive content with an irresistible community of other players," John Clelland, vice president of global marketing for IGT Interactive Group. "IGT therefore looks for the widest possible distribution and the easiest-to-use technology to attract and retain customers. PlayPhone's carrier relationships, world-class social features and direct carrier payments will entice millions of new subscribers to experience the best Vegas casino environment outside the Strip."

With more than six million active monthly players, DoubleDown Casino is the world's largest free-to-play social casino. Available on Facebook and mobile devices, DoubleDown Casino provides an authentic Vegas casino gaming experience with more than 30 different slot games, including popular slot titles like Siberian Storm®, Wolf Run® and Cleopatra®; as well as multi-player poker, Game King™ video poker, roulette, Blackjack, tournaments and everyone's favorite: Bingo.

"PlayPhone is excited to partner with DoubleDown Casino to bring their immensely popular social casino games to our worldwide mobile gaming network," said Anders Evju, chief marketing officer for PlayPhone. "The deal also helps us fulfill our commitment to carriers and other developers - by bringing back revenue carriers have lost to app stores and by multiplying and enriching the number of unique opportunities for the system to cross-promote individual games."

With partners like Verizon (NYSE: VZ) , AT&T (NYSE: T) and Claro, PlayPhone's games stores are unparalleled in their ability to use social features to expose the right game to the right gamer at the right time. PlayPhone enables players to share game invites, challenges, recommendations, achievements, rankings, brags and more, so players always know the games their friends are playing. Also, PlayPhone's direct carrier billing makes it easy for players to purchase premium games or make in-game purchases without inputting a credit card—player purchases simply appear on the player's phone bill.

For more information on how to join the PlayPhone developers program, visit developer.playphone.com.

For more information on PlayPhone, visit playphone.com, on Facebook visit http://www.facebook.com/playphonegames, or follow us on Twitter @playphone.

About IGT
International Game Technology (NYS: IGT) is a global leader in casino gaming entertainment and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments for regulated markets around the world. IGT's acquisition of DoubleDown Interactive provides engaging social casino style entertainment to more than 6 million players monthly. More information about IGT is available at IGT.com or connect with IGT at @IGTNews or facebook.com/IGT. Anyone can play at the DoubleDown Casino by visiting http://apps.facebook.com/doubledowncasino or doubledowncasino.com

About PlayPhone, Inc.
PlayPhone is the world's leading mobile social gaming network, connecting global mobile service providers to a global gaming community. PlayPhone enables on-network gaming app stores for leading carriers and offers subscribers a single, engaging app to discover and play their favorite games with friends. In addition, PlayPhone lets game developers leverage PlayPhone's extraordinary reach to launch and monetize games with a single integration SDK. Based in San Francisco, Calif., PlayPhone is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture Partners.

Game King™ All trademarks are registered trademarks or pending trademarks of IGT in the U.S. and/or other countries. © 2013 IGT. All rights reserved.

PlayPhone, Inc.
Jeremy Crittenden, 408-891-5349
IGT Public Relations
Carrie Peters, 206-430-5760

KEYWORDS: United States North America California


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