Amazon Announces Amazon Birthday Gift - A New Way to Make Gift Giving Simple, Social and Fun

Amazon Announces Amazon Birthday Gift - A New Way to Make Gift Giving Simple, Social and Fun

A group of friends can now turn their individual birthday messages on Facebook into a big social gift by adding Amazon.com Gift Cards

SEATTLE--(BUSINESS WIRE)-- Amazon.com, Inc. (NAS: AMZN) today announced Amazon Birthday Gift, a new way for customers to surprise friends on their birthdays by joining together to send Amazon.com Gift Cards with birthday messages on Facebook. Once a single friend starts a gift, any of the recipient's Facebook friends can contribute - and many individual contributions can add up to a big gift.

"Birthdays have always been social occasions, and sites like Facebook now make it possible for anyone around the world to send birthday wishes to friends - with Amazon Birthday Gift, those many individual messages can become a big gift," said Steve Shure, Amazon vice president, traffic. "Whether it's your best friend or your old high school teammate, Amazon Birthday Gift lets you join a social gift that will grow as more friends participate, which makes giving and receiving birthday messages on Facebook even more fun."

Amazon Birthday Gift makes social gift giving easy by allowing a single friend to start a gift by adding a $1, $5, $10 or $25 Amazon.com Gift Card to a birthday message, which won't appear on the recipient's Facebook Timeline until his or her birthday. Once a gift is started, any other friends can join in by also contributing Amazon.com Gift Cards. As more friends participate, the recipient's Amazon Birthday Gift continues to grow. Then, on the recipient's birthday, the many individual birthday messages will appear on his or her Timeline along with links to claim the gift - surprising the recipient with much more than just the traditional birthday messages, and letting the recipient get exactly what he or she wants from millions of items on Amazon.

Customers can learn more and start giving today at www.amazon.com/birthdaygift from their computer, tablet or mobile devices and, for a limited time, users of Amazon Birthday Gift may be eligible for a $3 Amazon.com credit.

About Amazon.com

Amazon.com, Inc. (NAS: AMZN) , a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br and www.amazon.in. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Amazon.com, Inc.
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