PROS to Showcase Big Data Applications for Pricing, Sales Effectiveness at European Pricing Platform

PROS to Showcase Big Data Applications for Pricing,Sales Effectiveness at European Pricing Platform Aftermarket Forum

HOUSTON & LONDON--(BUSINESS WIRE)-- PROS^® (NYS: PRO) , a big data software company, today announced its sponsorship of the second annual European Pricing Platform (EPP) Price and Profit Optimization Forum on Aftermarket. The conference, scheduled for June 19-20, will be held in Frankfurt, Germany, at the Westin Grand Hotel. The EPP is Europe's leading knowledge-sharing platform for the pricing and profit management community.

PROS EMEA Director of Marketing Ed Farquhar will be one of the event's featured speakers. In his address - "Pricing to Outperform: A Better than Average Strategy for the Service Parts Industry" - Farquhar will discuss how service parts companies can employ data science and predictive analytics to improve pricing and sales effectiveness, and outperform in their markets.

"Big data science and analytics help organizations improve performance, accelerate sales growth and improve customer experience," said PROS Chief Marketing Officer Tim Girgenti. "We applaud EPP's leadership in bringing together aftermarket leaders, and we look forward to sharing best practices and demonstrating how these organizations can create selling advantages using big data and prescriptive analytics."

"Today's economic conditions continue to reshape how organisations manage their growth plans," said EPP President Pol Vanaerde. "At no time has data played a bigger role in how companies can achieve strategic business advantages and drive their performance with outstanding results. We look forward to having PROS as a key contributor to our conference agenda."

According to EPP research, spare parts generate more than 50 percent of company profits in these organizations. Performance on spare parts and services significantly impacts customer satisfaction and brand loyalty, and the conference will focus on how companies optimise their price management and leverage their business data to unlock growth opportunities via big data analytics. The conference will showcase presentations from IDC, the London Business School, MAN Truck & Bus AG, Federal Mogul Corporation, Mahle Aftermarket GmbH and Heidelberger Druckmaschinen.

PROS is a founding member of the first EPP chapter serving Germany, Austria and Switzerland. EPP voted PROS Jochen Werner to that local chapter's leadership board of experienced business experts. By developing a local chapter for German-speaking countries, EPP aims to create close contacts with pricing practitioners and partners, while increasing an in-depth understanding of B2B and B2C challenges in today's volatile market environment.

To register for the forum and see more details on the speakers, visit the EPP website.

For more details on big data and aftermarket parts, contact PROS on info@pros.com

About EPP

Founded in 2004, the European Pricing Platform has become the leading knowledge sharing platform for European pricing and profit optimisation decision makers, revenue managers and CxO's, dedicated to developing and sharing pricing knowledge, best practices and resources via on-line and off-line media. The EPP is dedicated to the professional development of the individuals and companies involved in the process of pricing and profit optimisation. To learn more, visit www.pricingplatform.eu.

About PROS

PROS Holdings, Inc. (NYS: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply 27 years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimise sales, pricing, quoting, rebates and revenue management across more than 30 industries. PROS has completed over 600 implementations of its solutions in more than 50 countries. The PROS team comprises more than 700 people around the world. To learn more, visit http://www.pros.com

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with pricing and big data software and its current expectations of the benefits of pricing and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization's pricing and revenue management needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

PROS
Media Contacts:
Yvonne Donaldson, +1 713-335-5310
ydonaldson@pros.com
or
Goode Communications for PROS
Mark Kember, +44 (0)1491 873323
mark.kember@goode.co.uk

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