ASCC Begins Brand-Building Wholesale Initiative

ASCC Begins Brand-Building Wholesale Initiative

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- TOP Shelf Distributing, the wholesale subsidiary of The Aristocrat Group Corp. (OTCBB: ASCC), announced today that it is in the process of obtaining wholesaler licensing in one of the country's top markets in the $21.3 billion U.S. spirits industry.

It's an important first step for the company in its mission to expand business by seeking out distribution deals with international distillers and brewers. The first product slated for wholesale by TOP Shelf is RWB Ultra-Premium Handcrafted Vodka, an all-American spirit with federal approval to advertise its gluten-free status right on the label. It's scheduled to debut in August.

ASCC's plans for its wholly owned distributor go much farther than that, however. The company envisions TOP Shelf Distributing marketing additional outside distilled spirits brands as well as importing beer and wine for discerning consumers in select markets.

"The explosion in niche spirits and microbrews in recent years has opened up a huge market of connoisseurs interested in a variety of premium beverages," said ASCC CEO Robert Federowicz. "We expect that handling our own distribution business will lead to unprecedented new brand building opportunities for Luxuria Brands and ASCC."

RWB Ultra-Premium Handcrafted Vodka will be the first of two distinct vodka brands that Luxuria Brands is readying for release this year in order to allow the company to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYS: DEO) , BEAM Inc. (NYS: BEAM) and Brown-Forman Corp. (NYS: BF.B) .

About the Aristocrat Group Corp.

Through its brand management division, Luxuria Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premier luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
info@aristocratgroupcorp.com

KEYWORDS: United States North America Florida

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