Apple Turns to Its Brand to Drive Sales


Samsung outspent and outplayedApple in marketing last year. Fortunately for Apple investors, the company may have learned a lesson. After Ken Segall criticized Apple's marketing approach in early 2013, the company seems to have turned a corner.

As Fool contributor Daniel Sparks explains in the video below, Apple is beginning to focus its marketing on its powerful brand as opposed to its 2012 practice of focusing on its products and their features. This is good news for Apple investors.

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