Digital Benefit Advisors Launches Digital Benefits Marketplace for Employers of All Sizes

Digital Benefit Advisors Launches Digital Benefits Marketplace for Employers of All Sizes

Private Insurance Marketplace to Help Employers Control Costs; Comprehensive Customer Service Capabilities Include Call Center; Bob Gaydos to Lead Initiative

ATLANTA--(BUSINESS WIRE)-- Digital Benefit Advisors (, a division of Digital Insurance, the nation's largest and most technologically advanced employee benefits-only agency, is launching Digital Benefits Marketplace, a private exchange to help employers of all sizes control rising benefits costs through defined contributions and fostering consumer engagement. The sophisticated marketplace will offer a comprehensive array of benefits, as well as a consumer experience unlike anything yet available.

Digital Insurance appointed DBA Managing Principal Bob Gaydos to spearhead this initiative and coordinate the roll out, naming him national director of private marketplaces. In his new role, Gaydos will work closely with Digital's leadership, carriers and technology solutions to drive adoption.

"Our private marketplace sets the stage for the next evolution in the benefits industry," says Mike Sullivan, Digital's executive vice president and chief marketing officer. "As employers try to control costs and employees assume greater financial responsibility for health insurance, our nation is moving toward a consumer-driven system."

Digital already has the infrastructure, operational capability and distribution system to effectively launch and manage private marketplaces in multiple states for an employer segment that most of the industry neglects: both middle market and small employers. The company is negotiating with health insurance carriers in additional states, as well as providers of ancillary and voluntary products. Offerings will include health, life, disability, accident, critical illness, long-term care, dental and vision insurance, along with other products and services.

Digital's focus is on a differentiated consumer experience that is a harbinger of things to come in the health care arena. Digital's marketplace will become a true online storefront with a comprehensive range of policies and plans from multiple carriers -- and one crucial element that others lack: a call center with licensed customer advocates to guide individuals through the selection process.

"We know from 13 years of experience that complex benefits decisions require support from knowledgeable personnel," explains Sullivan. "Our company has invested in technology that enables us to efficiently focus on providing a superior level of service to any size employer. Our view is that we have built a capability and cost advantage that will drive our competitive value well into the future."

Digital Benefits Marketplace will be introduced in the coming months in many states across the country. Gaydos has been part of the Digital family since February 2011 when his company, Benefits Group of New England (BGNE), was acquired by Digital Insurance. Gaydos played a crucial role in the development of Chamber Preferred -- a program endorsed by the Vermont Chamber of Commerce and managed by Digital Benefit Advisors. Chamber Preferred -- a private benefits exchange powered by Liazon's exchange technology -- was introduced in Vermont in October of 2012 and currently serves nearly 50 employers.

About Digital Insurance

Digital Insurance ( is the largest, most technologically advanced employee benefits-only agency in the U.S. Distinguished by its focus on innovation and education, the company creates greater value for employers and inspires individuals to become more engaged health care consumers. Its largest division, Digital Benefit Advisors, is a national network of experienced, local market experts who deliver expanded offerings to businesses and organizations. Digital is a wholly owned subsidiary of Fidelity National Financial (NYS: FNF) .

For Digital Insurance Inc.
Wetherhead Communications
Debra Patterson, 404-843-8786

KEYWORDS: United States North America Georgia


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