Crumbs Bake Shop, Inc. Completes its $10 Million Senior Convertible Note Offering

Crumbs Bake Shop, Inc. Completes its $10 Million Senior Convertible Note Offering

NEW YORK--(BUSINESS WIRE)-- Crumbs Bake Shop, Inc. ("Crumbs") (NAS: CRMB) , the largest cupcake specialty store chain in the U.S., today announced that it has closed on the sale of the final $3 million of its $10 million in aggregate principal amount of its senior unsecured convertible promissory notes (the "Notes") to accredited investors pursuant to the terms of its previously-announced Securities Purchase Agreement with Michael Serruya (the "Purchase Agreement"). The first sale of $7 million in aggregate principal amount of its Notes closed on May 10, 2013 and the second sale of $3 million in aggregate principal amount of its Notes closed on June 11, 2013, completing the capital raise contemplated by the Purchase Agreement.

After paying its offering expenses, the Company received total net proceeds of approximately $9.2 million from the capital raise, which the Company intends to use to fund its growth strategy and for general working capital.

About Crumbs Bake Shop, Inc.

The first Crumbs bake shop opened in March 2003 on the Upper West Side of Manhattan and is well known for its innovative and oversized gourmet cupcakes. The Company currently has 73 locations in 12 states and the District of Columbia.

Forward Looking Statements

Some of the statements in this press release constitute forward-looking statements within the meaning of the federal securities laws. Words such as "anticipate," "expect," "project," "intend," "plan," "believe," "target," "aim," "will" and words and terms of similar substance and any financial projections used in connection with any discussion of future plans, strategies, objectives, actions, or events identify forward-looking statements. Such statements include, among others, those concerning our expected financial performance and strategic and operational plans, as well as all assumptions, expectations, predictions, intentions or beliefs about future events. These statements are based on the beliefs of our management as well as assumptions made by and information currently available to us and reflect our current views concerning future events. As such, they are subject to risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, among many others: the risk that the businesses of Crumbs Bake Shop, Inc. and Crumbs Holdings LLC and its wholly-owned subsidiaries will not be integrated successfully; the risk that any projections, including earnings, revenues, expenses, synergies, margins or any other financial items that form the basis for management's plans and assumptions are not realized; the risk of disruption from being a public company, making it more difficult to maintain relationships with customers, employees or suppliers; a reduction in industry profit margin; the inability to continue the development of the Crumbs brand; the timing of and ability to achieve profitability of new stores; the inability to manage or fund rapid growth; requirements or changes affecting the business in which Crumbs Bake Shop, Inc. and Crumbs Holdings LLC and its wholly-owned subsidiaries are engaged; our ability to successfully implement new strategies; operating hazards; and competition and the loss of key personnel; changing interpretations of generally accepted accounting principles; continued compliance with government regulations; changing legislation and regulatory environments; the ability to meet the NASDAQ Stock Market's continued listing standards; a lower return on investment; and the general volatility of the market prices of our securities and general economic conditions. These and other risks are discussed in detail in the periodic reports that Crumbs Bake Shop, Inc. files with the Securities and Exchange Commission (the "SEC"), including in the "Risk Factors" section of its Annual Report on Form 10-K for the year ended December 31, 2012, and investors are urged to review those periodic reports and its other filings with the SEC, which are accessible on the SEC's website at www.sec.gov, before making an investment decision. Crumbs Bake Shop, Inc.'s forward-looking statements may also be subject to other risks and uncertainties, including those that it may discuss elsewhere in this news release or in its filings with the SEC. We assume no obligation to update these forward-looking statements except as required by law.

Investor Relations Contact:
Tom Ryan/Raphael Gross of ICR
IR@crumbs.com / 646-478-9917
or
Media Relations Contact:
Quinn Solomon of Crumbs
qsolomon@crumbs.com / 212-221-7105

KEYWORDS: United States North America New York

INDUSTRY KEYWORDS:

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