Finish Line Announces Under Armour Spine Lazer Launch


Finish Line Announces Under Armour Spine Lazer Launch

Footwear Shop the Exclusive Retailer of the Latest UA Spine Collection Concept

INDIANAPOLIS--(BUSINESS WIRE)-- The Finish Line, Inc. (NAS: FINL) announces the Under Armour Spine Lazer is now available exclusively in select Finish Line stores and online at, in addition to The UA Spine™ Lazer, a successor of the UA Spine Venom launched this spring, is being introduced into the marketplace through a communications approach leveraging Finish Line's omni-channel platform.

"The UA Spine Lazer is yet another great advancement in the UA Spine Chassis technology, offering runners lightweight cushioning with flexible support for a more natural stride," said Scott Hoffman, executive vice president and chief merchandising officer at Finish Line. "Those looking for lightweight support, flexible support will tread with ease in this performance running sneaker."

The UA Spine Lazer retails for $89.99 in seven colorways. A high-density but flexible foam "cage" is cored out to remove all unnecessary weight while delivering total support and maximum traction. A thin, light, super-responsive layer of Micro G® foam is fused inside the shoe's chassis for great feel and comfort. Laser-cut foam and breathable mesh combine to fit the foot perfectly and keep it cool. Men's, women's and kids' size ranges are available.

Finish Line's promotional approach includes an online landing page featuring interactive graphics demonstrating the UA Spine Lazer technology. Additional features include interviews with Under Armour celebrity trainers as well as a one-on-one with the chief product designer to shed light on the inspiration behind the concept. Social media efforts consist of a UA Spine Lazer Challenge and #BackboneRequired campaign activation in July, providing an opportunity for customers to upload content showing the product in action and post product reviews. Select Finish Line locations will feature marketing displays dedicated solely to the UA Spine Lazer.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has 651 stores in malls across the U.S., manages the athletic footwear inventory in 660 Macy's stores, and employs more than 11,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at and mobile shopping is available at Follow Finish Line on Twitter at and "like" Finish Line on Facebook at

Finish Line also operates, through a venture with Gart Capital Partners, the Running Specialty Group, including 38 specialty running shops in 11 states and the District of Columbia under The Running Company, Run On! and Road Runner banners. More information is available at

Forward-Looking Statements

This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macro-economic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

The Finish Line, Inc.
Dianna L. Boyce, Corporate Communications, 317-613-6577

KEYWORDS: United States North America Indiana


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