SONIC's New Asiago Caesar Chicken Club Sandwich Offers a Deliciously Fresh Take on Tradition
SONIC's New Asiago Caesar Chicken Club Sandwich Offers a Deliciously Fresh Take on Tradition
Premium ingredients and a whole grain bun push the classic club to new sandwich heights of flavor
OKLAHOMA CITY--(BUSINESS WIRE)-- SONIC Drive-In (NAS: SONC) has re-imagined the club sandwich - a classic that's been around for longer than a century - to introduce the new Asiago Caesar Chicken Club Sandwich. This sandwich builds on the popularity of the original favorite with the addition of premium ingredients and new flavors like Asiago cheese and Caesar dressing.
The Asiago Caesar Chicken Club is available with grilled or crispy all white-meat chicken on a soft whole grain ciabatta bun (offering 10 grams of whole grain) with tangy Asiago cheese, SONIC's signature Caesar dressing, crispy bacon, hand-sliced tomatoes and fresh romaine lettuce. (Photo: Business Wire)
"SONIC customers appreciate the classics - we are a drive-in, after all - but also want to discover new and different flavor combinations," said James O'Reilly, SONIC chief marketing officer. "This is yet another example of our effort to bring more premium chicken sandwich options to our guests, and so far it's been a hit - even with the burger crowd!"
The Asiago Caesar Chicken Club is available with grilled or crispy all white-meat chicken on a soft whole grain ciabatta bun (offering 10 grams of whole grain) with tangy Asiago cheese, SONIC's signature Caesar dressing, crispy bacon, hand-sliced tomatoes and fresh romaine lettuce. The sandwich is a great lunch or dinner choice paired with a side of SONIC's Tots and a Route 44 Cherry Limeade.
"We worked with many different ingredients to determine the most flavorful additions to the classic chicken club, and created one my favorite sandwiches yet," said Chef Claes Petersson, vice president of product innovation at Sonic Corp. "I am especially proud of our signature Caesar dressing sauce. It is an aioli base, which means garlic mayonnaise in French, and it's one of my all-time favorite sauces. The crispy bacon addition takes it to an even higher level!"
Along with the entire SONIC menu, the Asiago Caesar Chicken Club Sandwich is made to order and available all day, but only for a limited time.
The sandwich is currently featured in a national television ad featuring SONIC's iconic Two-Guys.
About SONIC, America's Drive-In
SONIC®, America's Drive-In®, is the nation's largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its award-winning Limeades for Learning® program. SONIC received top honors as America's "#1 burger quick service restaurant" in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit www.sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter @sonicdrive_in.
Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20130610005316/en/
For SONIC Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com
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