PowerA and Immersion Team Up to Bring Console Gaming Experience to Mobile with Next Generation MOGA


PowerA and Immersion Team Up to Bring Console Gaming Experience to Mobile with Next Generation MOGA Controllers

New tools offer developers the freedom to create immersive and realistic mobile games with rumble tactile effects

SAN JOSE, Calif.--(BUSINESS WIRE)-- Immersion Corporation (NAS: IMMR) , the leading developer and licensor of touch feedback technology, and PowerA, the company behind the leading MOGA™ Mobile Gaming System, today announced that the companies are collaborating to enable rumble tactile effects for next generation mobile games. The recently announced MOGA Power Series Pro mobile controller will include Immersion's rumble technology.

"As gaming evolves to mobile platforms, consumers aren't willing to compromise on the experience they've come to expect from console gaming," explains Dennis Sheehan, SVP of Sales & Marketing at Immersion. "To deliver engaging, multi-modal gaming experiences to consumers, we must bring the ecosystem of developers, design tools and hardware together. We're pleased to be collaborating with PowerA to offer new tools for their developers to bring tactile effects to mobile peripherals."

"With this announcement, the MOGA Power Series Pro will be the first mobile game controller to feature rumble," explains Eric Bensussen, President and Co-Founder of PowerA. "Working with world-class partners like Immersion is one of the ways MOGA maintains its leadership position in the mobile game controller industry. The response to our existing MOGA controllers has been fantastic, and we believe the next step is to enable developers to incorporate tactile effects, bringing immersive rumble feedback to mobile games. We're pleased to be working with Immersion to bring that capability to developers creating MOGA Enhanced games."

Immersion's tactile feedback SDK for MOGA is now available to select developers, through the PowerA Developer Program.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NAS: IMMR) is the leading innovator in haptics, or tactile effects; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,300 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com

About MOGA

MOGA mobile game controllers offer precision controls, portability and great games. All MOGA controllers feature dual analog sticks, shoulder buttons and action buttons, and connect wirelessly via Bluetooth to transform Android phones and tablets into precise mobile gaming systems. The original MOGA Pocket features a slim and sleek set of controls making it the most portable and economical MOGA available. The MOGA Pro features rechargeable batteries and console-style design that is based on the award-winning FUS1ON Tournament Controller by PowerA. The MOGA system includes Pivot, a free-to-download app that helps users discover the huge library of MOGA Enhanced games that are available. Pivot also syncs MOGA controllers to mobile devices and helps organize the MOGA Enhanced games already installed on a user's phone. MOGA's vast and growing game library consists of more than 100 high-quality games, and more than 400 top developers have received the free MOGA Software Developers Kit (SDK) available at MOGAanywhere.com/developers.

The MOGA controllers support Android 2.3 (Gingerbread) and higher mobile devices. The pocket-sized MOGA ($39.99 MSRP) and the full-sized MOGA Pro ($49.99MSRP) are now available at major retailers and carrier stores. They are also available through Amazon and www.MOGAanywhere.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding future PowerA and MOGA products and future collaboration between Immersion and PowerA.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of force feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the words "team up," "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - C)

Immersion Media
Reagan Crossley, 650-762-2955
Immersion Investors
The Blueshirt Group
Jennifer Jarman, 415-217-5866
PowerA Media
Steve Cherrier, 604-602-9974
Step 3 for Power A

KEYWORDS: United States North America California


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