Wunderman & KBM Group Address Optimization of Digital Marketing and Loyalty Programs at Integrated Marketing Week
RICHARDSON, Texas--(BUSINESS WIRE)-- Experts in customer insights and analytics from Wunderman & KBM Group, the global leader in data-driven, insight-based customer engagement, will present during Integrated Marketing Week, June 10 - 13, in New York at the Metropolitan Pavilion.
Slavi Samardzija, Chief Analytics Officer, Wunderman and Shawn Burns, Global Vice President, SAP.com and Online Marketing, SAP, will share results from an innovative case study that shares an approach to improving sales and marketing results in the session, "SAP's Excellence in Integrated Marketing: Converting Online Traffic to Leads." SAP and KBM Group jointly developed Test Lab, a comprehensive method encompassing omni-channel performance testing but also creates a company-wide culture for data-driven performance testing. (Tuesday, June 11, 3:25PM - 4:05PM)
As part of the Whitepapers Live sessions, Jennifer Kallery, Vice President, Marketing Intelligence, KBM Group, will present "Loyalty Programs: Going Beyond Transactional Rewards," which will reveal how companies can strengthen the customer experience by creating an overarching brand experience that influences social media, ratings and reviews, and referral to friends, or advocacy. Attendees will learn how to create a new loyalty program — or overhaul an existing one - to move beyond transactional rewards to incorporate recognition for members' brand engagement. (Tuesday, June 11, 11:00AM - 11:40AM)
Integrated Marketing Week, the global event for cross-channel marketers, is presented by the DMA, the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing, and e-Consultancy, the leading source of independent advice and insight on digital marketing and ecommerce.
About KBM Group
KBM Group helps companies create meaningful and mutually beneficial engagements with their customers through data-driven insights. We combine data, sophisticated analytics, actionable insights, and marketing technology to optimize multi-channel engagement throughout the customer lifecycle. KBM Group's world-class marketing services include strategic marketing consulting, data integration and database management, analytics, digital services, outsourcing, creative services, and response services. Our parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NAS: WPPGY) .www.kbmg.com
Integrated Marketing Week Exhibit, Booth 306
Peggy Garner, 713-995-2358 or 281-865-1412
KEYWORDS: United States North America New York Texas
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