The Big Noise in the Soda Industry

The following video is from Thursday's MarketFoolery podcast, in which host Chris Hill, along with analysts Jason Moser and Isaac Pino, discuss the top business and investing stories of the day.

Fewer than one million shares of SodaStream trade on an average day. On Thursday, more than four times that volume traded in the first two hours of trading. A newspaper report in Israel said that Pepsi was in talks to buy SodaStream. Pepsi later said that the story was false. In this installment of MarketFoolery, our analysts talk about the SodaStream soap opera, and discuss the competitive landscape.

SodaStream's carbonation technology sounds simple, but this razor-and-blade company offers an intriguing opportunity for growth that could very well disrupt the soda industry. The Motley Fool's premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.

The relevant video segment can be found between 0:16 and 6:29.

For the full video of today's MarketFoolery, click here.

The article The Big Noise in the Soda Industry originally appeared on

Chris Hill owns shares of Coca-Cola. Isaac Pino, CPA owns shares of SodaStream. Jason Moser has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola, Monster Beverage, PepsiCo, and SodaStream. The Motley Fool owns shares of Monster Beverage, PepsiCo, and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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