SED International Announces Expanded Western Digital Partnership to Focus on Core Competencies in IT

SED International Announces Expanded Western Digital Partnership to Focus on Core Competencies in IT Storage

Top distributor offers expertise to help resellers accelerate growth in external storage, personal cloud computing, & server platforms

LAWRENCEVILLE, Ga.--(BUSINESS WIRE)-- SED International Holdings, Inc. (AMEX: SED) and Western Digital (NAS: WDC) today announced that the companies have expanded their agreement under which SED will distribute a wider selection of Western Digital products to SED's valued network of U.S. reseller partners.

"The WD Branded Products group is pleased to be partnering with SED as we expand our product and customer portfolio into key growth areas. SED's focus on both consumer and small-and-medium business segments provides WD with an opportunity to reach new customers in these markets with our award-winning portfolio of solutions," said Rick Vogel, Director of Sales, N. America, WD Branded Products.

Beginning immediately, products available through SED include the WD Elements Desktop, designed for customers who simply want affordable storage as well as WD's ultra-fast backup and storage solutions with My Book and personal cloud storage options with My Book Live. For small business, SED will distribute the WD Sentinel DX4000 as enterprise-class data protection for small business. Built on proven technologies from industry leaders, WD Sentinel small office storage server offers businesses a complete data protection solution and peace of mind.

"SED is excited about our expanded relationship with WD as it strategically aligns to our storage solutions practice. WD continues to be a valued partner with product offerings that allow our customers to service the needs of the everyday consumer and Fortune 500 Companies alike," said Dave Herren, Vice President of Commercial Sales.

About SED International Holdings, Inc.

Founded in 1980, SED International Holdings, Inc. is a multinational, preferred distributor of leading computer technology, consumer electronics, and small appliance products. The company also offers custom-tailored supply chain management services ideally suited to meet the priorities and distribution requirements of the e-commerce, Business-to-Business and Business-to-Consumer markets. Headquartered near Atlanta, Georgia with business operations in California; Florida; Georgia; Bogota, Colombia and Buenos Aires, Argentina, SED serves a customer base of over 10,000 channel partners and retailers in the United States, Latin America, and Caribbean. To learn more, please visit; or follow us on Twitter @SEDIntl.

About WD

WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD's leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company's website at

Western Digital Corp. (NAS: WDC) , Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company's website ( to access a variety of financial and investor information.

SED International Holdings, Inc.
Christopher R. Joe, 770-243-1200
Interim Chief Financial Officer

KEYWORDS: United States North America California Georgia


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