ReachLocal Expands International Footprint in Europe
Company Opens First Austrian Office
WOODLAND HILLS, Calif.--(BUSINESS WIRE)-- ReachLocal, Inc. (NAS: RLOC) , a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced it has entered its seventh European country with an office in Vienna, Austria, marking the fourteenth country in which ReachLocal operates around the world.
The company chose to expand into Austria because of the SMB market opportunity and consumer adoption of web and mobile search to find and buy local products and services. Austrian consumers have an Internet penetration rate of over 70%, spurring SMBs' use of online marketing solutions to reach them as evidenced by over $560 million spent on online advertising in 2011(1).
"We are continuing to grow our European footprint and help more local businesses throughout Europe acquire, manage and retain customers online," said John Mazur, CEO of ReachLocal Europe. "Austria is an attractive location for expansion with almost 300,000 SMEs in the country that generate $96 billion euros in turnover per annum."
Europe continues to be an important part of the company's global operations and expansion plans. ReachLocal's global presence now includes 14 countries. Along with its third-party agencies and resellers, it now includes the United States, Canada, Australia, Austria, Brazil, Czech Republic, Germany, Japan, the Netherlands, New Zealand, Poland, Russia, Slovakia, and the United Kingdom.
About ReachLocal, Inc.
ReachLocal, Inc. (NAS: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying.Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout the United States, Canada, Australia, Austria, Brazil, Czech Republic, Germany, Japan, the Netherlands, New Zealand, Poland, Russia, Slovakia, and the United Kingdom. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.
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KEYWORDS: Austria United States Europe North America California
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